KO Your Brand

In this Pulling Punches micro-episode of KO Your Brand, Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility.

Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to expand their reach, land media opportunities, and connect directly with ideal audiences.

Katrina shares why she recommends Threads to all her clients (yes, even the ones not on Instagram), and breaks down why profile optimization is non-negotiable if you want to attract PR opportunities, partnerships, and press. She even shares a real-life story about a missed opportunity from someone whose profile wasn't PR-ready. 

If you’re trying to build brand authority, attract media attention, or get booked and seen, this episode will convince you that Threads might just be your new secret weapon.

Links & Mentions: