KO Your Brand

Katrina Owens (00:01.588)
What's up guys? Welcome back to another episode of KO Your Brand. This is quick hit. This is pulling punches. I'm your host Katrina Owens, top personal branding and public relations expert coming at you with an amazing opportunity to learn from, I think like over 50 experts just like me, if you are interested in growing a profitable personal brand this year, because I am speaking at the Standout to Sellout Virtual Summit.

It's taking place next week, July 23rd to 25th, 2025, all online. So don't even have to change out of your sweatpants or like get in your car to learn from people across branding, PR, marketing, social media, business coaching. There is so much juice in this summit. I just wanted to come on here and give you guys a little bit of an overview of the summit and how you can get involved too.

And like, let's be real here, guys, this is not just like me sitting here, promo-ing the summit. I'm here to tell you why getting involved in a virtual summit like this is actually like your powerful first step in growing a speaking career. Because back in the fall, call it like October, November, 2024, when my business was in a rough spot, you know the story. If you don't, you know.

scroll on back to listen to a couple older episodes that dive into my journey, my story, how I got here. But I was in a place where I wanted to speak on more stages. I had been unclear on my own personal brand for a couple months and I was finally starting to like get that clarity back. And I started landing a couple opportunities to speak in virtual summits. And now, I mean, y'all listened to my...

episode about Nashville, right? Speaking on stage in Nashville. That opportunity came from me presenting in a virtual summit, but also acting as a attendee in that virtual summit. Because if you think that virtual summits are just you listening to a ton of pre-recorded conversations and like making a couple notes while you sit back and, you know, get this.

Katrina Owens (02:23.808)
Soak it all in as your introverted self. Unfortunately, you're wrong. The summits that I'm a part of, especially the Stand Out to Sell Out Summit, offers so many opportunities for you as an attendee to network, to build brand recognition for your name, to get in the room. And that's why I'm sharing this opportunity with all of you today. Because so often I hear, Katrina, I love that you're speaking in Nashville. I love that you're speaking in New York City. I don't have the ability to buy a plane ticket to get on a flight.

to make those kind of moves right now. And I mean, I really think you should be making those kind of moves right now. But if you can't, if you need a middle ground, virtual summits are where you should be spending your time. And what I love so much about Standout to Sellout and is hosted by one of my really great entrepreneurial friends, Taylor Smith, founder of the Power Table Live, which is a really powerful.

in-person event hosted in Destin, Florida. I cannot wait to go next year. It's in April. But Taylor has really done a beautiful job of making this event, not just like pre-recorded talks and a couple different like resources you can download. Every single day during the summit, which is three days spanning July 23rd to 25th, Taylor is offering you the opportunity to network with speakers and other people in your industry. That is the money part.

of this opportunity. Okay? I don't really give a shit what you learn from the experts. I mean, I have an amazing presentation in the summit. It's my going global building an international personal brand presentation. The last time I did it, it was under a paywall. This time, you can register for the summit for free and have access to that talk for free. So if there's any reason at all that you are joining the summit, I would...

I would say like your priority should be watching that presentation if you're interested on speaking on more international stages and growing an international personal brand, but also because of the networking opportunities. Taylor, myself, so many women that are lined up to speak at this event are women who are powerhouses in their own communities that run their own summits and their own events, have their own podcasts and blogs. The PR opportunities are literally off the charts.

Katrina Owens (04:48.62)
And this is why I wanna encourage each and every one of you. I'm always here encouraging each and every one of you to let go of these, my God, I'm choking. Give me a second, get a drink of water.

I'm getting too excited. We've got to let go of this obsession around needing to know like what the ROI of something is going to be before we do the thing. Personally, joining the summit and participating in the networking every single day for three days, going to connect you with women across not only North America, but the globe, okay? And you never know what opportunity is going to come from this. I mean, going back to...

me speaking at Females on Fire in Nashville, that opportunity came because I was not only presenting in a virtual summit, but because I made a point of going to the networking to meet the founder, but also so many other women. And actually speaking on that virtual summit actually led to a couple other online panels that I had spoken at, obviously an in-person and some podcasting opportunities.

So you guys, you need to stop thinking like investing a little bit of time into some of these things isn't worth it. It totally is. And if I know anything about the caliber of events that Taylor runs, it's that they're so high quality. mean, the speaker lineup includes women from across industries. Like I mentioned earlier, the value is unmatched. The value is unmatched and it's for free.

So if you're someone who is feeling like you don't have a lot of extra income, revenue, that sort of like tangible capital to invest in your personal brand right now, Taylor is giving you an opportunity to make the same moves with literally no financial commitment, which is insane. And honestly, the people that make the most of these free opportunities are the ones that start to climb the ladder faster, build momentum faster and all of that.

Katrina Owens (06:56.47)
I mean, I know we're all short on time. So even if you don't download every single segment or every single resource that's available to you in the summit, I really encourage you to register. Take a look at all of the different topics that are available to you. Make no of the ones that you think are going to have the biggest impact in your business right now. And then make a commitment to at least go to

one, if not all of the networking opportunities. The networking opportunities are going to be the place where you increase your following, grow a larger audience, and get to connect to people who can actually provide you with the opportunities that you're looking for. So the link to join Stand Out to Sell Out is in the show notes. So please head on over there to sign up, to mingle.

to really take your brand to the next level. I promise you participating in virtual summits like this. I mean, I've mentioned it before in multiple episodes, but it really is one of those things that has transformed the trajectory of my business earlier this year alone when I was really looking to start increasing my own visibility and engagement. So that's why I want this for you too. This is the way to do it, especially for all my introverts out there like we chatted about a couple of weeks ago. So head to the show notes, register. When you watch my talk,

Please let me know so can let you, so I can know like if you liked it, if you have any questions about it. And I really hope that I'll be able to see you on one of the networking calls as well. Cause I'm definitely planning to make as many of those as I can because, hey guys, I am a deep believer in the power of networking. It's what's built my own business. And I'm out here building my international personal brand every single damn day. Head to the show notes.

Sign up now and I cannot wait to see you inside July 23rd to 25th, 2025. See y'all next week at Standout to Sellout. Toodles!