KO Your Brand

Katrina Owens (00:01.272)
Hello, hello, hello, and welcome to another episode of KO your brand.

Heather, cut that part out. gonna try this again.

Katrina Owens (00:15.96)
Hello, hello, hello, and welcome to another episode of KO Your Brand. I'm your host, Katrina Owens, founder of Knockout Directive, personal branding and publicity expert, and I am so happy to be back with you for my second episode of All Time. And I have to be totally honest, guys. I listened to the first episode. I listened to it before it even went live.

before I even scheduled it. And I was having a really hard time with it. And it's so ironic because that episode is called Overcoming Perfectionism. And the whole episode is telling you how I've unpacked my perfectionism to launch this fucking podcast. And, did you hear that? That's one of my vocal tics. And that's

one of the things I noticed I was doing in the very first episode. So what you may not know about me is I actually have a broadcasting background, not a professional one by any means, but I did take some broadcasting classes, that's hard to say fast, broadcasting classes back in the day because I originally started my career wanting to be a sports anchor.

I'm up here in Canada. like the dream was TSN. But I also like had big dreams of becoming like the next Aaron Andrews. I thought that was a really great opportunity actually for me in the golf world because we'll dive into all of this one day, but I have a background in golf. So I always kind of thought I'd be like a golf sports anchor. And I actually think that that's in my future. But anyways, I am

a perfectionist, recovering perfectionist. When I heard this like new little vocal tick that I had picked up when I was listening to the last episode, I was like, my God, is anybody going to listen to the second episode? Because I felt like I was so annoying.

Katrina Owens (02:33.91)
And I know what you're thinking. Most of you are probably like, hey, I actually didn't even notice. The rest of you are probably like, I noticed, but you're being dramatic. It wasn't that bad. And I almost re-recorded that first episode because I was like, just so kind of unhappy with the vocal tech, but also my level of energy.

If you know me, you know that I'm like, I can get a bit loud. It can be a bit excited. I like am totally fine with taking up some space with my voice and my energy. And I felt like that first episode just wasn't a reflection of that. I felt like I was a bit subdued. And I think it was probably just because I was nervous, which is such a weird thing because I'm like sitting here alone in my

in my house recording this. So like, how can you be nervous? But I think I was. I didn't rerecord it because I was like, Katrina, if you were rerecord that, you're absolutely like missing the whole point of this. And I like to be totally honest, I don't have the capacity to be rerecording episodes at this point. Like we got to we got to keep it moving. And obviously, my hope is one day to have enough episodes here that

We don't have to go all the way back. Maybe one day there's enough episodes where if you're listening to this for the first time, if we're just getting to know each other for the first time, you're not gonna scroll all the way back to listen to this episode. Maybe, maybe not. Leave me a comment or send me a message if you're listening to this a year from now and like.

or like, hey, I listened and yeah, I'm sure my voice and my energy as I do this is going to evolve. I trust that. And if you're hearing like a little like sigh or like snore in the background, if you're watching this on YouTube, you can probably see that I've got my little sidekick Dexter, my French Bulldog Dexter, like just sleeping on my lap. That's gonna be a pretty regular occurrence. So I'm hoping that the microphone won't pick up his breathing, but

Katrina Owens (04:54.304)
Again, not going to re-record this if it does. Just know he's freaking adorable and he's allowed to like take up space too. So, okay, now that we've got that out of the way, let's dive into today's episode. So as a reminder, KO Your Brand is the podcast for fame ready entrepreneurs. So if you're an entrepreneur wanting to feel famous for your work,

If you want to build a personal brand using public relations, you are in the right place. And if you don't even know what the fuck I'm talking about, you're also in the right place because something drew you to this episode or drew you to me. tonight, tonight, tonight, today, see, I'm like blending words together because I'm trying to bring a different level of energy to this right now. It's like, I'm looking at the clock. It's like 3.30 in the afternoon, but it is so dark outside.

regardless of the fact that we've just had the spring equinox and like it doesn't get dark out as early anymore, but it has been absolutely pouring rain all day here in Vancouver. So it's dark. So that's why I all of a sudden felt like we were doing this in the middle of the night. So today we are diving into what the fuck public relations actually is.

and why it is so important for growing your personal brand. So let's get into it. What is public relations? So there's a lot of definitions about what PR actually is and isn't, and it's just become like such a buzzword for most of us. mean, usually when we think about public relations, we think about celebrities or like really big businesses putting out like PR statements, that sort of thing.

If you're Gen Z, you probably think public relations is like PR halls, which is where like a brand sends an influencer gifts or other experiences so they can like share it with their audience. So that's a big part of what people think PR is. But I really look at PR as broad strokes relationship building. And as you get to know me,

Katrina Owens (07:14.26)
and my programs and my philosophies on public relations, you will see that I really stand by that. I really stand by the fact that relationship building is the core of public relations. And if we forget that part, it's just not going to work like it used to. Traditional public relations got to be a little bit more, you know, a little bit more broad strokes. Traditional public relations allowed you to like put out a press release and get picked up and like

hundreds of publications without really needing to like lift a finger. And that's just not the case anymore. And it's especially not the case if you're growing a personal brand. And if you're growing a personal brand from scratch and you don't have a budget or you don't want to invest in a public relations agency or a publicist, A, you're in the right place. And B, I am going to tell you exactly how you can kind of hack that.

Because I also don't believe that most business owners need to be hiring expensive PR agencies or publicists at this point in the PR lifecycle. I think it's changed so much. It's something that should be done in-house. And it really does come back to that relationship building piece. If you are a business owner and you are looking to grow your business using public relations, whether that's speaking on stages or being featured in the media, you

should be cultivating those relationships yourself. What good is it if a publicist has those relationships and you don't? Like, I just don't think that's a sustainable business model right now, and I'm all about building sustainable businesses that have the skills in-house. So that's a lot of my philosophy when it comes to broad strokes what public relations is. And what...

when it comes down to like actually visualizing, because a lot of you listening to this are either personal brands or small business owners or both. And you want to actually know like, okay, Katrina, I get it's like a relationship building, which is still like a bit abstract, but you want to know like, what are the actual deliverables? Like when we think about tangible public relations examples, like what are those? So tangible public relations examples before we get into like the kind of

Katrina Owens (09:31.266)
five pillars of what public relations is. When I talk about public relations generally, I'm talking about public relations as it pertains to using the media, modern media, to grow the awareness and authority for your business. So that looks like going on podcasts, being featured in the media, doing speaking engagements. It also looks like collaborations, brand partnerships.

strategic partnerships, that kind of thing. So that's what it is. And when I talk about public relations for small businesses or personal brands, I really focus in on five pillars of public relations. So I'm gonna get the first one out of the way, media relations. Media relations is traditionally what we think about when we picture public relations. It's like going on TV, getting featured in the newspaper, maybe.

quoted in magazine, it is that very traditional, you know, maybe you set out a press release, maybe you pitch the local media, maybe you do like a little bit of a media campaign where you're trying to build hype for an event through modern media. That is really media relations. So notice how we usually think public relations is actually just media relations. Yeah, there's actually five pillars.

So now that we've got that one out of the way, let's dig into the other four. So the second one is community relations. Honestly, a very important one that often goes overlooked. Community relations is building relationships that support the growth and help your local community, whether that means like physically or could be in an online space as well, but really helping your community.

thrive and grow because of the partnerships or the expertise that you're bringing to the relationship. for a lot of businesses that I work with, this could look like hosting certain events that support different not-for-profits or charitable organizations, or maybe it's aligning your business with a certain cause. So obviously a lot of personal brands as they move,

Katrina Owens (11:53.218)
through their personal brand journey and become bigger and louder and more popular, they typically start to like stand for particular charitable initiatives. one of the things you could use as an example here is like back in the day, I don't think this really happens anymore. Actually, now I've got two examples because I'm going down like the 90s. These like 90s examples are early 2000s that live in my head. So back in the day,

PETA, the animal welfare organization, used to do a lot of celebrity features. So I remember they had one where it was like, would rather go naked than wear fur. And they would essentially take celebrities doing these kind of provocative photo shoots and use them as PSAs, public service announcements, for the organization.

So from a celebrity standpoint, the celebrity engaging in that, that's a community relations initiative. Another great example from the 90s is like the Got Milk campaign. I know we all remember like, I have like a vivid vision of Mary Kate and Ashley like in that advertisement. So that was like the Dairy Farmers of America or whatever organization kind of promoting people to drink more milk.

So you can kind of see what I mean when we talk about community relations from like a personal brand standpoint. Like sooner or later, you'll find yourself drawn to taking a stand or supporting causes that are close to you or near and dear to your heart. So that's community relations. The next one is influencer relations. So typically we think of influencer relations as like,

If I pay someone with a large following on social media, they'll showcase my product or promote my event or service, and then I'll see a return from that. But I look at influencer relations a little bit differently because I think all of us as business owners actually have influencers in our lives, in our business, and they might not be people that have hundreds and thousands of followers. They might be people that are actually just very influential.

Katrina Owens (14:16.15)
in your industry or in your community. And these are people that help grow your business in an organic way. So an example I love to use for me is I have someone in my corner who from the very beginning supported my business and he is always sending me referrals, pitching me for speaking opportunities. And he does not have to do this. He doesn't have to do this at all, but he believes in the work that I do.

and he knows that I'm very well versed in speaking to different audiences, especially in the industry that he's in, that he's constantly referring me. So I look at him as an influencer. I know that I could go to him if I had like an event or a program or if my business was in a tough place, I could literally go to him and say, hey, how could you kind of help me generate excitement or leads or do you know anyone that would be interested in X, Y or Zed?

and I would be able to lean on him for that kind of support. So I encourage all of my clients to understand who those influencers are, because we all have them, but sometimes it takes a little bit more like critical thinking to realize who they really are, because they're typically not the people that have hundreds of thousands of Instagram followers. It's typically like actually closer to the heart. So that's influencer relations.

Client relations is a big part of public relations and it can actually be the most profitable pillar if you take it freaking seriously, which you should.

The most likely person to refer business to you is the one that's already had a positive experience with you. I'll let that sink in for a moment because we are always trying to like find new clients and like, you know, expand our reach and awareness, which is obviously so important when we're growing a personal brand. But...

Katrina Owens (16:19.65)
We don't realize how much magic and power and potential is in our existing client database. So I really encourage all of my clients to really nurture their own clients. It can be as simple as like keeping a database of like all of the client birthdays. I like to use this example. This was an example I had started using really early on in my business because I just think it's super powerful. It's for realtors or like more...

mortgage brokers, so hear me out, because you are the two industries that will always have this information. Every time it is a previous client's birthday, send them like a $5 Starbucks card, okay? Like build it into your marketing budget. Because think of it this way, for a lot of us, we're not buying like a new home every single year, or like even every single five years. So as a realtor,

There's such a long lead time in between the next time you have the opportunity to work with that client. So how do you stay top of mind? I mean, the realtors that helps me by our home, I love them. They're so great. They made the experience so awesome, but I don't hear from them at all. I wonder if they'll listen to this. I don't hear from them at all.

since we bought our house, I have not heard from them. And that, I mean, doesn't seem like the best business practice because like I'm not even on like an email list. Like what if my partner and I decide to sell this house and all of a sudden I'm like, you know what? I was just at an event and I met somebody else. I met a different realtor that really left an impact on me.

that could literally change who I'm working with. So I just think like realtors have this amazing opportunity to stay top of mind with their previous clients because it's like, you know, like any industry, there's a shit ton of realtors out there. It's a dime a dozen. And you know what, if I go to an event or meet someone and they really wow me, it's gonna be really easy for me to change up my loyalty because right now,

Katrina Owens (18:43.128)
the my previous realtors aren't doing anything to like maintain a sense of loyalty from the last time we bought this house. So that's an example of client relations. Something really important to keep in mind, the easiest way to maintain client relations is to make sure all of your clients are on your email list so you can constantly keep in touch with them and they can always know like, okay, are there new programs or services that you offer so they can enroll into them? I find that that's

like a great part of my business is because I'm constantly coming up with other ways for my clients to work with me, making sure that they stay informed of like, Katrina has a new training or a new webinar or she's hosting an event. Like that's a great way to like keep people up to date and like continuing to buy from you. So that's client relations. So what have we done so far just to hold me accountable? We've done media relations, community.

influencer, client. So the last one is industry relations. So industry relations is obviously whatever field of work you are in, how do you become a standout, iconic, personal brand within your industry? And there's a little bit of a trick to this one. So let's talk from just a practical perspective first. Let's use the example of realtors, mortgage brokers, people in the real estate industry again, just because we're already here.

Sure, it's beneficial for you as a realtor to speak on real estate podcasts and maybe being like real estate publications, you know, go to like events for realtors, network with other real estate professionals, like that's great. But the real magic is actually when you can start cross promoting yourself into other industries. So what if you're a realtor that specializes in

commercial space for like salons and aesthetics and that sort of thing. Like that's a niche. It doesn't mean that has to be the only thing that you sell, but from a front facing personal brand perspective, that is going to open up so many opportunities for you to speak at different events, like beauty events. And you get to be like the person talking about like, hey, if you're opening a salon or an aesthetics boutique, here are the things you need to

Katrina Owens (21:09.366)
you need to be aware of when you're buying real estate. And then you're actually helping people work with realtors. And then actually you can even do like realtor trainings, like to train other realtors on your process. And I know every single realtor that listens to this is gonna be like, nah, I'm not doing that. I'd rather go broad because realtors always think that the magic is in like keeping a really wide audience. see this all the fucking time.

And I'm telling you, you guys, the reason why there are not that many like memorable realtor personal brands is because no one's trying to do anything different. And it's so funny, because like realtors are the last people to work with me because they know I'm gonna make them pick a niche. They just know.

And I've got so much like, I have so much like juice and like ideas for the realtor that finally wants to like build a really famous sparkly personal brand. Like if you're listening to this, send me a message because I've got ideas for you and like realtors are the first industry that do not, they don't feel like they want to stand apart for whatever reason. So that's my rant. But anyways, so that's, that's industry relations. So

For me, let's talk about some service providers, because people are like, okay, but like, am I like a marketing professional, public relations professional? I consider myself a marketing professional. And yeah, obviously we can go very deep into like, okay, separating the copywriters from the web designers, from the social media managers. Like obviously marketing is really, really broad. The more that you can define yourself against like,

the more specific your niches, the stronger that your personal brand is going to be. But don't feel like you need to bite all of this off right away. So for me, I can actually distill my personal brands differentiation down all the way to like, if I'm in a room with 20 other public relations people, I know there's not a single one in there that does what I do because that is how specific and niched down I have gotten in my approach.

Katrina Owens (23:31.218)
And people get freaked out when we talk about like having a niche and I'll do a whole other episode on this obviously because it's such an important part of having a personal brand. But what we don't realize is yeah, I know it feels safe to like have this really broad brand that can help so many people. But the power is when you are like in a room of all these people that

could target the exact same person you do with the exact same service and you offer something completely different.

And if you don't know me and if you've never heard me speak before, I always kind of say like, people will say like, yeah, Katrina, but like you're special. You must have like come up with this novel idea when it comes to the services that you offer. like, honestly guys, it's just not true. Like I...

my brand, when I was developing these services and these offers, I didn't think I had a novel idea. Okay. Like I thought that there was going to be other people out there that offered the same thing, but it was through me starting to really dial in my personal brand where I realized that, I'm actually doing things really different. And when I started to embrace

having a niche and being so specific in my offer and my audience, that's really when it all started to land for me. So if that is making you nervous, just know, if you're listening to this podcast, I am going to freaking push you to get as specific as possible into who you are, what you serve, your messaging, your identity, because that is what builds a strong personal brand.

Katrina Owens (25:24.28)
taking a beat here I reset my camera

I have this like automatic camera that loves to like track automatically.

Katrina Owens (25:42.774)
Okay, Heather, you're gonna have to just like do a little chop of this part because I am resetting this camera.

Katrina Owens (26:06.402)
Okay, Heather, chop this from like when I paused up until this next segment. Let me just get me back on track. Okay. Okay, so now that we know the five pillars of public relations, let's talk about why PR is so important because not every business owner will use public relations in their business. And that is a missed opportunity.

Because PR really is.

the tactic that can change the entire trajectory of your business. And I know that a lot of you listening to this might not believe me, but my God, it has changed my life and my business and the lives and businesses of so many of my clients. And that's why I do what I do, because public relations is not for big businesses. It's not just for celebrities. It's for businesses like you and I. And so I hope by going through those five pillars of public relations and really breaking it down like,

This is what it looks like. These are some examples. I really hope that helps illustrate a little bit more like what it actually looks like to you. So now let's get into why it is so important. So public relations does two main things for our business. It creates brand awareness and brand authority. And I'll tell you about both and why each of them are important.

So brand awareness is beating the freaking social media algorithm to put your brand in business in front of new audiences. So when I talk about brand awareness, I'm talking about reaching new clients that may not have heard of you yet, but would love to buy from you. Some great examples of like generating brand awareness.

Katrina Owens (28:04.302)
is going on podcasts to put yourself in front of brand new audiences. Going on TV is another good one. Even just going to events where you might not know a lot of the people in the room, that's another really great way to start generating brand awareness for your business. And brand awareness is important because I find with a lot of us personal brands, we think that because a lot of us operate online businesses, we think

that we should just stay behind the screen. But brand awareness is also generated by you going out into your community in real life, forming real relationships with people and people experiencing you in real life too. So that's really important for you to remember. Because at the end of the day, brand awareness is really

you know, people think that it's only generated through social media. And it's so funny because I keep seeing the exact same conversations over and over again, particularly on threads where people are just so sick of seeing slow growth on social media. And to that I say, I cannot relate because right now my brand is growing faster on Instagram than it ever has before. And no, it's not because

I've gone viral. It's strictly because I'm focused on building relationships through going to events, joining new communities, getting to know people, really forming new relationships or strategic partnerships with others in my field. So when we use brand awareness or when we use public relations to grow brand awareness in our business, we are essentially like

beating the algorithm because we are no longer relying on the algorithm to put us in front of new potential buyers. We are now allowing ourselves to be placed in front of brand new audiences. So a great example of this for a tangible is going on podcasts because when you go on a podcast and that host shares social media content after the fact,

Katrina Owens (30:26.432)
they'll like add you as a collaborator on Instagram. And if you do not have audience members in common with that podcast host or that account before you guys collaborate, when they are collaborating with you and share your account with their audience, well, that's now putting you in front of a brand new audience, a new audience that might love what you do, need what you do, want to form a relationship with you.

I mean, I'm just thinking right now, like there have been so many times that I've connected to different brands or people because I once heard them speak on a podcast or something like that. So brand awareness is what you need if you are finding that you do not have enough leads, you're not fully booked. If you've ever said like, I need more clients, then the answer is brand awareness. So.

Katrina Owens (31:29.696)
adjusting my camera again. Okay.

Katrina Owens (31:38.136)
Okay, great.

Katrina Owens (31:46.606)
Okay, so now that we've got brand awareness down, let's talk about the really sexy part of public relations, brand authority. Because brand authority is what you need if you want to charge more money for the work that you do. If you want to be seen as a premium service provider, brand authority is what you need to position yourself as one. So we build brand authority by

Yes, having a killer offer product service that delivers great results with great client testimonials and reviews. But if we really want to be recognized as an expert, we need to have this external validation from the media or trusted third parties that also show we are a credible business. So a great example of this is, you know, when you're looking at certain speakers or like, you know,

service providers in your field and they have that banner on their website that says as seen in and then it has all of these different media logos, that is an immediate brand authority booster. Like when someone sees that logo run, there's a visual cue to that person that, okay, this person's been featured in the media. They must be an expert and really good at what they do. Whether or not somebody,

paid for those placements or whatever else, it still does something to your brain to see those logos and to see that endorsement. Another example is just the content that comes from like having video or images of you speaking into a microphone, you going on podcasts, you speaking on stages, you being recognized as someone who speaks on your expertise to an audience.

That's also a great way to reinforce your expert positioning. Like that's such, that's another great visual to show people, hey, I'm an authority. Look at me sharing my expertise in front of an audience. That's also a really, really great way to show people just how respected you are for the work that you do. So when we have brand authority established in our business,

Katrina Owens (34:05.6)
we're able to start increasing our rates more quickly because now we have no problem bringing in leads because if you have brand authority dialed in, you definitely have brand awareness dialed in. But now you might be fully booked and you need to start increasing your prices. You can increase your revenue without losing more time. And brand authority is actually the thing that changed the entire trajectory of my business. So

For me, when I started my business and I was a baby business owner, I unfortunately got some bad information on what my rates should be. And they were so fucking low. The rates were so low. That's why it deserves an F-bomb. Like I was charging like less than an agency would have billed me out for. And...

That unfortunately happened because when I started my business, I was really just looking for opportunities to take on work. So I had no idea what my rate should be. It was a totally new world for me. So I set it so damn low because there were some people that were interested in subcontracting my services, some agencies, and obviously they wanted to make a profit off of me. And...

based on how naive I was, they were able to charge a very, very low rate, or they convinced me to charge them a very, very low rate, because they didn't have to really convince me at all. I was looking for work. And I think everything happens for a reason. And I don't look back on that time of my life with like, these people had all this ill intent. I think they were being business owners. But I also think that

One of them in particular had an opportunity to be more of a mentor to me and maybe suggest that I start at a bit of a higher rate because it's not like I started my business when I was 21, fresh out of university. I started my business after having a decade long corporate career in marketing and public relations. And I worked for some very top tier organizations and had a lot of responsibility during my corporate career. So I wasn't new.

Katrina Owens (36:27.928)
to the game at all. was bringing a lot of expertise. I just got some bad advice. But anyways, it's okay. It didn't last for very long because once I started using public relations to grow my own business, I was like, okay. This is why we use PR because once I was able to show my growing audience that I was an expert, because I started securing speaking engagements, I started going to international events.

I started going on podcasts. It allowed me to start increasing that rate quite quickly. Pretty much every time my calendar was fully booked, which happened very quickly because in the early stages of my career and my or not my career, but in my, the early stages of owning my business and my agency, I was booking out my calendar pretty quickly with projects. And so every time that calendar was booked out, increased my rate and

I was able to have a ton of media credibility to kind of back that up. And now, I mean, my hourly rate compared to when I first started my business is about four times what more than four times actually, probably more like four and a half times what it was when I was first getting started. And my, I've been working full time in my business for just under two years. So.

That's a long way to go in a short amount of time. So brand authority, that's why you need it. Ultimately, at the end of the day, brand authority is why you need public relations. I even had a conversation on someone else's podcast a couple months ago. She's a financial planner, Hannah Chapman. I'll link the episode I did with her in the show notes actually, if you wanna take a listen, because Hannah and I chatted.

about how when she works with clients who want to increase their income because she's a financial planner, financial strategist, she actually tells them, okay, now it's time for you to start learning public relations or incorporating public relations into your business because that's how you're going to take it to the next level. So if you don't believe me, believe the people that are helping you make more money. Okay. So that's brand authority. just to recap,

Katrina Owens (38:53.298)
We use public relations in our business because we want to increase brand awareness and brand authority to very important things that honestly, there's no other tactic out there that will generate both of those things at once. So

Katrina Owens (39:20.366)
So as we wrap up today's episode, let's just recap what we learned. Okay, we started off this episode by me just asking for your grace as I release the perfectionism that I have around getting comfortable doing these. So I'm glad that's out of the way. I actually feel like I brought a different energy, a different level of excitement to this episode. So please, if you felt that, send me a DM to let me know that you like.

notice the shift because I feel like it was there. just like give me like a hell yeah or like girl you got this to make me feel better. Okay. After that we recapped the five pillars of public relations to show you exactly what it looks like in your business. So we talked about media relations, community relations, influencer, industry and client relations. And then we talked about why you need

PR to grow your business. It grows your brand awareness and your brand authority. So as you kind of move along through building your personal brand using public relations, if you're looking for a little bit more support, when this episode comes out, there is about a week left for you to register for Five Weeks Still Famous, which is my group publicity coaching program that shows you exactly how.

I use Public Relations to grow the personal brands for all of my one-on-one clients. So I walk you through five different modules that show you exactly how to find opportunities, how to pitch to them, how to leverage them. It includes one weekly live training call with me, plus you have access to me in Slack through the entire five weeks. So you can constantly like share your pitches with me. You can ask for my feedback. I'll help you edit them.

You can show me like social media content. can do an, a profile review to make sure that, you know, your personal brand is set up to really receive public relations opportunities effectively. We do all of that. And I'm actually running this program for the very last time because, and I haven't announced this like anywhere else, but after this round of five weeks, still famous, I am launching the fame ready entrepreneur community.

Katrina Owens (41:42.218)
This community is an online space where you will be able to have direct access to me for an entire year through weekly group coaching calls with me. I'll be dropping monthly trainings on everything related to personal branding, public relations. If you want to become a speaker, if you need help growing your personal brand using social media, I'll be providing all of the trainings that I use when I'm working on one-on-one clients and myself.

So you have access to all of this information so you can do it too. I will also be bringing in experts that run events and podcasts and are media figures, people that can share their story with you so you can understand exactly what it looks like to speak at certain events or get on certain podcasts. And the best part is...

I'm not gonna make any promises, but like you can also network with these people, right? I'm really providing networking opportunities for everybody in the community. And then finally, because I will no longer be running Five Weeks Still Famous live, I'm gonna need a place to share all of the juicy PR opportunities that come across my desk every single day. So every day,

I receive like speaker applications for events across industries from like real estate to HR to marketing. I receive podcast opportunities, collaboration opportunities. And like, I cannot do everything with these opportunities. Like I don't always have a one-on-one client that's a good fit. I need a place to put them. So whenever cool opportunity comes across my desk, I will be sharing it with the community members inside the program. So.

the course, Weeks Still Famous, all of the training modules and resources that come with that course will also live in that community. So you'll always have access to that information too. So with this last cohort of Five Weeks Still Famous, which launches on April 8th, 2025, when you enroll in this final cohort of Five Weeks Still Famous, you are automatically grandfathered into the fame ready entrepreneur community when the five weeks is over.

Katrina Owens (43:56.524)
You do not have to pay any extra fees. You do not have to register twice. Your registration fee for Five Weeks So Famous literally covers everything. I cannot believe I'm even doing that. That alone, like having that five week course plus then being entered into that community after the fact, that's over $13,000 in value and you get to stay in the community for an entire year.

So when Five Weeks Still Famous ends in May, the fame entrepreneur, fame ready entrepreneur community starts back up in May. We will be together until May, 2026, okay? That's a long time for you and I to cover a lot of ground and really build out your famous personal brand.

So I'm so looking forward to launching this community. Remember, enrolling in this last cohort of five weeks still famous. I'm calling it like the curtain call, the final bow. When you register in this last cohort, you get access to freaking everything, which is kind of crazy, honestly. Okay, so that's it from me. I really hope you enjoyed this episode. I really hope actually now you have a clear idea of what

public relations really is and why you need it to start growing your personal brand. So as a reminder, my name is Katrina Owens. I'm the host of KO Your Brand, founder of Knockout Directive. You can follow me on Instagram at knockoutdirective at KO Your Brand. If you ever want to chat a little bit more with me and learn more about how I can help you grow your personal brand using PR, there's a link to book a free discovery call with me in the show notes. This is a...

no obligation 30 minute chat that you and I have so we can learn a bit more about each other and how I might be able to support you. If you like this episode, please rate and review wherever you listen to podcasts, please subscribe so you can stay up to date on all of the episodes. And we are just getting started. You guys, I am, I can't wait to be able to start diving into more of the like really deep PR topics. want to make sure that

Katrina Owens (46:11.362)
If you've been with me from the beginning, can really understand high level what public relations looks like and my philosophy on things before we start to go really deep into becoming a speaker or gaining collaborations. Those are all topics. have so many micro topics to get into, but I want to make sure you've got a good grasp on the fundamentals before we go too deep.

That's what you are in for, so make sure you subscribe so you never miss an episode. And I will see you next week.