Why Social Media Isn’t Optional for PR Success (And the 4 Types of Content You NEED)
In this episode of KO Your Brand, personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first.
She breaks down the following:
- Why PR and social media are not interchangeable—and how they work together to build authority
- The 4 essential types of content every press-ready personal brand needs
- A past client story that changed how she delivers PR support forever
- Real examples from her Instagram feed showing what powerful, strategic content actually looks like
- The platforms she shows up on (and how often) to stay visible without burning out
- Why brand partnerships and media features only happen after consistent content is in place
- The #1 way to know if your social media strategy is working from a PR perspective
She also shares her personal platform stack (Instagram, LinkedIn, Threads, YouTube Shorts, and TikTok) and encourages listeners to start with one, stay consistent, and treat social media as a core business asset, not just a place to go viral.
This episode is equal parts intimate, motivational, and actionable, and it’s a must-listen for entrepreneurs building a brand that’s ready to be seen.
Want to build a press-ready personal brand that gets you booked and featured?
Learn more about Katrina’s Fame Ready Entrepreneur Program, her year-long group coaching container for entrepreneurs serious about visibility: https://knockoutdirective.myflodesk.com/group-coaching
Learn more about Katrina’s Fame Ready Entrepreneur Program, her year-long group coaching container for entrepreneurs serious about visibility: https://knockoutdirective.myflodesk.com/group-coaching
Katrina’s outfit in this episode is from FORE ALL, use code KATRINAOWENS15 for 15% OFF your order.
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Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/
