KO Your Brand

Katrina Owens (00:01.204)
What's up guys, welcome back to another episode of KO Your Brand, the personal branding podcast for fame ready entrepreneurs. This is a micro episode, pulling punches and I'm your host Katrina Owens, top personal branding and public relations expert. okay, wow, the topic that I'm going to get into today has been blowing the F up over on social media.

And it's so simple to me. I can't even believe that it didn't make this a episode like earlier on. Honestly, it's one of those things. One of those things that's simple to me and I've been over complicating it so long for everybody else. So I have to give the idea for this episode, for the resource that I'm going to give you at the end of all of this. I have to give all of that credit to my good friend, Brittany Hahn, founder of Rich Girl Cult Conference.

because in one of our group chats last week, she shared that she has a speaker page on her website and this page has been helping her secure speaking opportunities. And I was like, yes, that is one of the pages I tell all of my personal branding clients to put on their website, the speaker page. So that is what I'm going to be chatting with you today in this short micro episode, basically going to tell you why you need one.

what to put on it, and then I'm going to share a link to a free resource, which is my speaker page checklist, where you can actually get all this information in a tight little bow. So you can put this on your website and start receiving opportunities yourself as well. So let's get right into the episode. So why am I so passionate about a speaker page? Well, first of all, there's like a mindset shift that happens.

when you put the speaker page on your website. So when I first put the speaker page on my website, there was not a speaking opportunity in sight, okay? I had spoken at two events before that, both had come through like a referral. Neither of them were actually on the topics that I talk about today because I didn't even really have like a personal brand defined yet. But I was building out a brand new website for myself. This was like a year and a half ago now.

Katrina Owens (02:17.262)
Wow, time flies. But I was building on my new website and I was like, if I am stepping into the role of the business owner that I really want to be and see myself as in the future, that business owner, her, Katrina Owens, Katrina Owens PR, she has a speaker page on her website. And so I put it on there and as the saying goes, build it and they will come.

I wholeheartedly believe a reason why I have been able to secure so many opportunities is because since day one, I have been positioning myself as a professional speaker. Even if on the inside, I haven't always really felt like one, or even though I've been early on in my speaking career thus far, putting that page on your website signals to yourself that you're ready to take the next step in this. It signals to...

the event coordinators, the people that are hiring speakers, that you are someone that does this. And it also speaks to the universe. And it says, hey, universe, I'm fucking ready. I'm fucking ready to get on more stages. I want to share my expertise. I want to stand in the spotlight. Give them to me. So that is why it's so powerful to put the speaker page on your website. So I have actually offered like a free challenge. I've been running this challenge.

since December called the Fame Ready Free Challenge. It's a five day challenge you can opt into on my website, knockoutdirective.com. There'll be a pop up there where you can opt into the full length challenge and building a speaker page is one of those days. But because Brittany has seen so much success with her speaker page and actually one of my clients had previously told me that

One of the reasons she secured a major industry speaking gig was because of the speaker page. I've decided to make it a standalone resource. So you can head to the show notes and get the speaker page checklist all to yourself just by signing up for it. And we'll deliver that straight to your inbox. But let's get back into why this is so important. Okay. So I told you a little bit about how I saw the impact of my own, but

Katrina Owens (04:29.794)
Here's why the speaker page is such a crucial element for securing more opportunities. You've heard me say this before, but being asked to speak at an event is a really big deal. And event coordinators don't just go around asking random people that have never done it before, because they know how much time and energy and maybe even money you are now going to spend

preparing for that opportunity. So as soon as you signal to event coordinators that you are a speaker, they know that you already know this. Even if you don't fully know what you're getting yourself into, they know that you're ready for the opportunity and you're willing to put in the work because you're now positioning yourself as a speaker, a professional one. So you kind of take the guesswork out of someone asking and you straight up tell them,

This is what I do. Please invite me to speak at your next event.

The second reason is just because you've positioned yourself as an expert on something doesn't mean it's always clear to an event coordinator what you speak on. So I'll use an example of this. Like I position myself as a PR for personal brands expert. That is what I speak on most frequently. I also have a separate golf brand and business called Women with Drive Golf and Social Club.

And as that business grows, I'm not opposed to also speaking at women's golf events or golf industry events, explaining how to make golf accessible for more women. But if someone knows me as Katrina Owens, PR for personal brands expert, it's not going to be immediately clear why I should be speaking about women's golf at like a PGA event, right?

Katrina Owens (06:26.232)
So it's my duty to tell people what topics I speak on. And this is where we'll get into the core deliverables of what you should put on your page. Do not go too broad. Do not give people four different topics to pick from. Choose one and then format it into different delivery styles. So I have my core online presentation that I do in a lot of online communities, which is called Mastering Public Relations for Personal Brands. But that can be

kind of amalgamated into different content types for different audiences. So I've run it as a workshop. I've run it tailored to agency owners. I have taken parts of it and like, know, if I'm just doing a 20 minute in-person keynote, maybe I'm speaking more on the personal branding front, or maybe I'm adjusting it to speak more to the public relations front. But there is a core topic there.

The event coordinator doesn't give a shit how I decide to like make it work for their event. The format, know, workshop, keynote, whatever the style is, the audience, they just know that they want someone to speak on personal branding and public relations. So they hire me. And then because I'm a professional, I will amalgamate that to what the event is. But that's why you've got to tell on your speaker page, you've got to tell the

the viewer, the audience, the person that's looking at this page, you've got to tell them what you speak on. And you've got to be super clear and concise. And finally, hello, new revenue stream. Speaking can be such a profitable revenue stream for your business, but what do we do with profitable revenue streams? We take them seriously. So if you want to start selling speaking, you've got to put it on your website and fucking sell it, just like you would sell a service or a product.

If you don't, you're showing your audience that maybe you treat it like a bit more of a casual venture, which if you're listening to this podcast, you're obviously wanting to grow a fame ready personal brand in some aspect. So it's in your best interest to have that speaker page. So before we go, I'm going to do a quick rundown of the things that you need to put on this page. Remember you can head to the show notes and actually get this checklist delivered straight to your inbox, but

Katrina Owens (08:42.078)
let me give you the drill down. So we talked about it a little bit before, but the topic outline indicate the topic that you speak on and give a little bit of a summary of what it's about. You don't have to go into all the details here. You don't need to break out every single point that you touch on. But a lot of times event coordinators want to know if there's actionable takeaways or what the main premise of the talk is. So really make sure that's clear because

when we start to get fancy with the titles of our presentations and stuff, we tend to lose clarity on what the actual topic is. So just make sure you're giving some insights into what that talk is. I also want you to include previous event logos. So if you've spoken at events previously, include the logos of those events on your website because that's a visual cue building your brand authority.

We've talked about this when it comes to like securing media features and building up brand authority that way, the same works in the event space. So for me, it's been really interesting because I'm starting to do more and more corporate speaking gigs, which are private events for executives or larger teams where I'm talking about the power of personal branding. I'm starting to build out once I have enough, I would say if you're going to do a banner, you know, for anything at least have three. So once I have three,

y'all are gonna see that banner up on my website. But I would even, I'm even going to indicate some of the organizations that I have spoken to on this stuff. Because for me, that's a credibility piece too. These organizations that I'm doing this presentation for are like very, they've got a lot of clout. And so they build up my own brand authority because I'm now speaking and training their teams, which is really cool.

I also need you to include video from previous speaking gigs. And this is where a lot of you are gonna be like, I don't have that. And that's okay. But this is where you've got to think strategically. How are you going to get that content? It could be as easy as starting to guest on podcasts and start to use that video content as a standard. You could run your own event and capture content that way. Maybe you secure your first event speaking gig.

Katrina Owens (11:02.092)
and you hire your very own content team to capture the video. Whichever one it is.

Personally, I would go with all three because if you're really taking this seriously, you're going to go all in big brand energy, right? Go all in and really make sure you have all of that content. We don't need to get it all at once. But that is why I've talked about it before. Podcasting is so important. That's why hosting your own events is so impactful. And that's why like, you know, content capturing becomes such a key element of growing your professional personal brand. So video, you got to have it.

The podcast playlist is a great place to start as I've talked about before. For me, I include this even though I do have video of me speaking professionally now. I just also really recommend that you are using, I just really recommend that you always have video, but I still keep my Spotify playlist.

Two, just in case people do want to hear me speak on different topics. at the end of the day, maybe someone listens to an episode and that's what gets me across the line as a speaker because I say something that actually spoke to them. So the more content, the better. You can never have enough. That's why I'm always telling you to invest in it, Audience testimonials. So oftentimes, every time I've spoken at an event, I've always received a really great positive response via DM or email before. So make sure you're screenshotting those and you can include that on your website.

If you know that there was someone that was impacted by hearing you speak, you can actually reach out to them and ask them to provide a testimonial. You can also reach out to event coordinators and ask them for a testimonial as well, which I haven't done that in a while. So you know what? I actually am gonna go do that and put that back on my to-do list because that's something that I haven't done in a while and I really wanna ramp up the corporate speaking side of my business. Speaking photos is another big one.

Katrina Owens (13:06.05)
So a lot of the time events have a professional photographer that is capturing the content of you speaking, which is great. But if they're not, please bring your own. I often bring Heather along to capture B-roll video of me speaking and sometimes the content that we capture. We're still trying to nail how she can capture video of me speaking, but this isn't going to come as a shock to any of you. But my microphone situation is not my strength.

So I'm still trying to work out what microphones I should be using so that we can have really great, clear audio content of me speaking. So I feel like that's the next thing. We're almost there. We've almost nailed that one. I probably just have to invest in a higher quality mini microphone. So put that one on the to-do list as well. But I love photos of me speaking. These are great to put in your media kit on your website. So just always check with the event coordinator.

If they're not having someone there taking photos already, hire your own. That's the cost of becoming a profitable personal brand. And finally, a call to action. So don't just tell people that you're a speaker, tell them how to contact you. Are they filling out a form? Are they booking a discovery call? Do you just want them to send you an email? Tell them how, because honestly, event coordinators, people that are looking for speakers are busy people.

They wanna know the best way to get in touch with you and please make sure you are responding to those emails quickly. Do not let them sit in your inbox for seven days, 24 to 48 hours, whether it's a weekend or not. Sometimes these opportunities come up super last minute. I know for me, sometimes I've been asked within 24 hours to be the stand in for a speaker that's had an emergency. So always be prepared, always be agile. I know that there's like...

People get a little bit like, the weekend boundaries. I don't respond to emails on weekends. Use your own discretion. I don't respond to every single email on a weekend, but you know, if it's pertinent, if I feel like I really want to like keep the momentum rolling, I will do it because what the fuck else am I doing watching, you know, real lives of Mormon housewives on Disney Plus. Okay. I can afford to also respond to like an email that's going to grow my personal brand.

Katrina Owens (15:26.316)
So I would encourage you to do the same. So that's what I've got for you. Those are all the things that you should be putting on your speaker page. You can head to the show notes to get the full speaker page checklist delivered straight to your inbox. And I highly recommend doing this. Like I've said, this is the easiest way to start attracting more speaking opportunities and really position yourself as an authority in your field.

If you like this episode, please rate and review this podcast wherever you listen to podcasts, please subscribe on YouTube, leave me a comment about what you liked. If there's a topic you'd like me to cover in the future, please don't hesitate to send me a DM at KO your brand on Instagram for the podcast at Katrina Owens PR is me on Instagram. You can even reach out to me on LinkedIn and you know, head over to knockout directive.com to view my speaker page and tell me what you think. I've gotten great feedback on it in the past. So.

I hope you love this episode. Send me your speaker page once it's done. I would love to take a look at it. And I'm always open to providing you a little bit of feedback too. So don't hesitate to keep the lines of communication open. I will see you all next week. Don't forget to get out there, channel your big brand energy, and step into the personal brand that you've always dreamed of being. Have a great day, and I will talk to you all very soon.