KO Your Brand

Katrina Owens (00:01.918)
What's up guys. Welcome back to another episode of KO your brand, podcast for fame ready entrepreneurs. I'm your host Katrina Owens and I am in the beautiful Honolulu, Hawaii. And I wasn't sure that this recording was going to go. I've got my little mini microphone situation here that I I'm always a bit distrustful of, but for now.

seems like we're doing it. So I'm really excited to be here today with all of you. This episode is obviously going to be a pinch different because I'm not in my studio. I am recording this like entirely differently than I'm used to, but I think that's what's going to make this like kind of fun and different. So I really appreciate you for tuning in and bearing with me if there's any tech glitches or yeah, I don't know. Whatever happens happens, but you know what? Have this realization.

while I've been on this trip, I have traveled. So at the time of this recording, it is May 13th, 2025. And since January 1st, I have had 41 travel days out of the entire year, which is, I mean, that's the life I always wanted. When I was a corporate girl, I was like always dreaming of, you know,

being able to travel when I want, work from anywhere, all of that. And this year, that wish is really coming true and that dream has been realized. And I'm trying to get better at taking advantage of the opportunities as they come. So I'm super, super blessed that my very best friend, she has been my best friend since we were like 21. We actually lived together during undergrad and university.

She is much smarter than me and she's a university professor. So she gets to travel to amazing places for her job. And you know, when it's a destination that she thinks I'm going to like to spend some time in as well, she always invites me, which is super cool. and I love her for that. So she is at her conference and the apologies, if you're watching this on YouTube, I keep like shifting around and trying to figure out the best angle for this.

Katrina Owens (02:24.91)
Obviously I want to show off like my glowing tan, also like, you know, the denim shorts on camera is a bit tough, but anyways, we're making it work. We can't complain about too much. We're in Hawaii for God's sakes. So with that today's episode, because I spend so much time traveling right now, I want to tell you why you should make traveling and building an international personal brand part of your strategy as you grow.

because I believe that it really is the fastest way to grow brand awareness and brand authority, by the way. So I wanted to share a bit more about that on today's episode. you know, I'm doing this all from the heart. have no outline. Usually I'm here with like my like little chicken scratch outline, or if I'm back home, like I've typed it up and I printed it out, but we've got none of that today. So we are just fully winging it and I am still trying to set this up properly. Okay.

Like I'm like, is it unprofessional if you see the bed in the background? I don't know, but we're, we're working with us. Okay. Anyways, you don't need to know about that part. So with that said, let's get into today's episode, all about building your international personal brand and why travel should be a part of your strategy when you are growing a brand beyond borders. So I want to take it back a little bit. Let's take it back. Like.

I think it's best if we take it back two years ago to when I was working part-time at a marketing agency as their marketing director. I think that's a great place to start because that was the time when I didn't have the freedom to take a vacation or even a working vacation whenever I wanted to. And it was something I really envied the agency owners for being able to do, but

It's funny when you work for a corporation or even, I mean, that wasn't a big corporation, it was a small business, but they were really focused on having everybody all together at all times. And I mean, obviously my life looks completely different now, but I think it's so important to understand that from a business owner perspective, I actually get that. I get wanting to have your team together. I understand the power of being in person with people, working together in person.

Katrina Owens (04:48.681)
It hits different, but I also know that there are tons of businesses and corporations and all of that out there that don't do in-person stuff and they're fully remote and that works too. So I don't hold anything against my previous employers, but I know for a long time I wanted the ability to just have a more flexible schedule for so long and I never really thought it was going to be a possibility. And then what was really funny,

is, you know, I obviously ended up no longer working for that agency, but then I started my own agency. As we all know, if you've listened to previous episodes, you'll know that was how I started my business. And I still could not take a working vacation where I felt like I had the ability to like take some days off, but also still work and have some flexibility and leave room for the unknown. When I was a

an agency owner, I still had to be at my desk eight hours a day. And if I didn't, I would feel very stressed. And if I wanted to go on vacation, I would have to plan out months in advance to make sure I was scheduling my projects around that. Because when you start out as a freelancer, because obviously I started more as like a freelancer and I scaled my agency to a point where I was supported by different contractors and team members.

but my schedule kept getting tapped out. I was still so involved in the client work and the day-to-day operations of the business that it wasn't realistic for me to like on short notice say, by the way, I'm gonna take some time off. Even when I like had to take a day off because I was sick or maybe like my dogs had to go to the vet or.

I, something fun came up because something fun always comes up and I just always felt like I had to be chained to my desk. And if I didn't, I would just be screwing future Katrina because in the future I would have so much work that I still had to do. So it was like not, not a fun situation all around, right? Because I was like, kind of caught between all these things that I wanted to do when I was a business owner, yet I didn't have the freedom that I saw so many business owners have.

Katrina Owens (07:13.325)
And I want a different for myself, but I didn't know how to do that. And if we take it back a year ago, so 2024 was the first year I ever really started to like be able to travel for work. So my very first work trip as like a fully 100 % self-employed person was

Last March, I had a client that was in Calgary, Alberta. So I traveled to her where we did some in-person strategy and discovery. And then I was invited to an event in New York City last year. And that was the very first time I ever got to go on an international business trip that was fully funded by my own business. And it was so interesting because in those moments, you realize how much responsibility you have to your clients, but also to yourself.

And I found myself kind of caught between the two where I really wanted to make the most out of my time in New York. I was there for the launch of Intentional Living Magazine, which is a lifestyle publication. was this amazing launch party. I was featured in the magazine. So there was all this hype around me being there. was a fabulous party, by the way, at the Four Seasons in Manhattan. Absolutely gorgeous venue. And there were a lot of women there that I had been connecting with over the course of

the months leading up to that because we were all contributors and featured in this publication. So this was a chance for us to all to meet, mingle. I know one of the friends that I made during that time, Laura May actually listens to this podcast. So, hey Laura May, shout out to you. Laura May and I got to have lunch together. She flew in all the way from the UK. So we got to spend some time together. And honestly, it was so great, but I was constantly at battle with all of the client work that I still had to do at the same time.

And I actually found myself like the flight from New York city, like JFK, or did I fly into LaGuardia? I think I flew into JFK that time. JFK to Vancouver is about a six hour flight. And on that flight home, I had so much client work to keep up with. It's not like I could even like decompress from the trip. Thankfully I flew JetBlue, so I had free wifi, like high speed wifi. And I did like six hours of client work when I probably should have been resting.

Katrina Owens (09:35.252)
But that was my reality for so long. I was always trying to maximize the revenue for my business. So my schedule was always packed back to back. So I share this story because if this is you right now, I want you to take a look at my life and see how much things can change in a year. Because now it's May, 2025 and how this trip happened. I was telling you about my friend who made this whole thing happen for me.

She is a professor and she, about a month ago, like it was like a month ago. So I flew here. Um, been here since like last Monday. So just over a week. So it was a month ago when I call her chief hype officer, Dr. Ray will keep her identity like semi-private because she does have a, like a very important job, but about a month ago, she called me.

And Rachel actually like never calls me unless something's wrong. So I like very timidly answered my phone, like preparing for like some sort of meltdown. So I answered the phone like, hello. And she's like, hi, I'm okay. And I'm like, perfect. She knew that was my first, like, I was like, is everything okay? Like, why is she calling me? And she goes, I was wondering if you wanted to come to Hawaii with me next month. And my intuition was immediately like,

Fuck yeah. Yes, I want to go to Hawaii. was right after, it might've even, yeah, it was immediately after actually that my amazing event, my Launch and Learn. I had my Launch and Learn and so I was kind of recovering from that and I was still like really, really receiving all of the amazing opportunities and new clients and things that were kind of coming my way from that event and all of the other momentum I had in my business. And I was like, yes.

Deep in my gut, I was like, I deserve this vacation so much. So I said, hell yeah, did a quick check of my schedule. I didn't think I had anything planned and did a quick check. Not because I was like, is there like some client stuff or other things that I have scheduled? I was just like, let me make sure I'm not already traveling during that time because my travel schedule is jam packed right now. So I got on my computer.

Katrina Owens (11:56.084)
did a quick check of my calendar. was like, the week is free. Let's go. And I had so much gratitude for myself in that moment because I built this. I built the ability to take a vacation because for the, today I'm working and I worked yesterday and for the days proceeding, I would do like some email catch up. I had like a

I think I had like two client calls, group coaching calls that I did not want to reschedule. So I did those, but I really took like a true vacation. There were a couple of days when I didn't even post on social media or go on social media at all because I knew I hadn't given myself an opportunity to do something like this in a really long time. The last time I took a true vacation was back in January when Gabriel, my partner and I went to Mexico with some friends of ours.

So I knew I was overdue for like some rest. And I'm so glad that I gave this to myself because the clarity and the creativity that comes from resting the brain is so underestimated. We never think that like a vacation is going to be so powerful until we take it. So was, you know, grateful for the opportunity, was able to just like book my flights. We booked the hotels. We spent the past couple of days traveling.

And now Rachel is at her conference and I am working. I leave tonight to go back home and I'm going home feeling refreshed, rejuvenated, excited to go home mostly just to like sleep in my own bed, but also like have some clean clothes, heal the wicked sunburn that's on the, on my back right now. If you're watching this on YouTube, I look quite bronzy. So like love that for me, but got a little bit of a sunburn on the back that, you know, I've,

just had so much great time in the sun, which we don't get a lot of in Vancouver. So I was soaking that all in and I wasn't prepared for just how strong the sun is here. But the best part about going home is that it's not like I'm going home and having to like dive back into client work or catch up or have to do any of these things that like a previous version of myself had to do every time I took a vacation.

Katrina Owens (14:16.042)
I get to go home tomorrow, I'll fly into Vancouver at like 8 a.m. and the whole day is kind of free. There's like a coaching call I want to go on that I'm not leading that I'm participating in. So I want to participate in that as long as my flight doesn't like get delayed or anything. And then the rest of the day I'll just be unpacking, doing laundry, working on some of my own business stuff, but without this pressure to have to complete everything if I'm just not feeling it. And it took me

a while to get to this point, but it's totally possible. And I do actually attribute a lot of the reason why I have been able to build a business like this because I've been willing to build an international personal brand and go beyond borders. Because this is what I wanted to get into on this episode and why this is so important.

Some of you may look at my Instagram content and think like, okay, she's just like traveling again and like selling us on this dream of building an international personal brand. And like, that's my excuse for traveling, but it's a strategy. And I was validated in my strategy. back in November, I was talking to a client, one of my high level clients, one on one client who is an executive. He, his identity can never be released. because you know, he does some serious stuff.

And so for all of you, they're always like, I want to know like more of who your clients are. There was a whole slew of them that I will never share because we have some like hefty NDAs in place. Okay. And that's what makes my work so cool because obviously there's a, an amazing subset of my client base that is so excited to like be shared and share their stories and share their wins. But I have these clients that don't want it to be known that they're working with someone on.

their presence and being coached in this way. And I totally respect that too, but it was one of my private one-on-one clients that I was kind of talking about. And he said to me, like, it must be very cool when you go to an event that's abroad, because I go to a lot of events that aren't in my locale, you kind of get a bit of authority in those spaces because you're not like from Orlando or from New York. You get to say, I flew in from Vancouver, which

Katrina Owens (16:33.564)
elevates your profile in the room. And I said, yes, 100%. And it also works the opposite way. When I show my audience that I am traveling to events that aren't in my own backyard, it also increases my brand authority because I'm like, I am not just known for the work I do in my region. I'm known worldwide. And so that's a power move. And that's the premise of building an international personal brand. Honestly, it's

using the brand authority that is created from expanding your reach, building client relationships, building media relationships and event relationships with people that aren't in your locale. And you want to know what's so powerful about that because honestly, a lot of people will say like, yeah, but my ideal client like isn't abroad. My ideal client is local because perhaps you have a brick and mortar or an event.

But if you are like an internationally renowned personal brand, it still elevates the profile of your business. I love to use the example of like a spa owner here because I've worked with spa owners in the past who are like, what can PR really do for me or what can building an international personal brand really do for me when I'm not convinced that people are going to like fly from across the globe to visit me? And I'm like, well, first of all, that's

fucking small thinking. We should always imagine that people are going to fly to us as someone who has been flown to events and, and clients want me to come to them in person. Yeah. I'm someone who didn't think that was possible for me for a long time either, but it totally is. And it is for you too. But if you are a spa owner and you show your audience that you're going to events that aren't just like all of the spa owners or beauty professionals in your own backyard, but you're going to.

to Vegas or Los Angeles or Europe to see what the new tech is or learn what new processes and systems there are for whatever treatments you offer. That elevates your entire profile. And one thing that you hear me talk a lot about is we have to let go of what is the ROI of blank because that is when your public relations and personal branding efforts are just going to go out the window.

Katrina Owens (18:59.108)
If you think that there was going to be a direct ROI from every single thing you do, you're doing it wrong. And you do not understand the point of having this holistic brand strategy where all of the things work together. Your clients need to have several touch points to understand why you are a professional and the only option for them. So for me, when I bring it back to my brand, the international travel that I do just really reinforces

that am a high quality service provider. have connections across the globe and my business takes me places. Don't you want your business to take you places? Isn't that why we go through the grind of being an entrepreneur? Like I know for me, one of the greatest luxuries is being able to stay in a fancy hotel, book the business class seat, get a convertible for the rental car, as opposed to like whatever, you know, shitty sedan is like the base model.

Since we're in Hawaii, the rental car we got this time was a Jeep, but like, you know, got to drive a Jeep in Hawaii. That's always what we do here. But do you see my point? Do you see why we can't just like think small and think that like, if an event, if I'm going to an event and it doesn't give me four clients that I'll pay for my plane ticket, you know, in the two weeks that I've been back. Well, we're never going to know what the impact of efforts

compounding on each other over time can really do because that's what PR and personal branding does for your business. The efforts compound over time. And I have this really great slide in one of my slide decks because one of the presentations that I do and I actually think I'm going to do it in an upcoming summit. So if you're listening to this and you're like, Katrina, you've got to do your international personal branding presentation again so we can all learn.

I pitched it for an upcoming summit. hopefully fingers crossed that I get accepted and then you'll be able to sign up for the summit and see this presentation. But we talk about local brand awareness builds national reach, which builds international brand authority. And so what I mean by that is you got to start off by being a celebrity in your local backyard first. So I would say we've got to be a local celebrity. You know, I

Katrina Owens (21:22.17)
actually am so delusional that when I go to events in my like region or neighborhood or city right now, I always think that I'm going to know all of the people in the room. And lately I've been fucking humbled because I've gone to events where I like, I don't even clock that there's a chance that I could walk into a room and there won't be anybody that I know. And this is coming from a girl who not too long ago,

would have to like talk herself down from a panic attack in the car as I pulled up to any event because for so long I didn't know anybody. And while you are going to think that I'm an extrovert, I'm actually not. I'm like an ambivert. Maybe we've covered this before. Like, you know, I can extrovert. Like for me, it's like something I push myself to do and then I'm to recover afterwards. But it takes effort for me to extrovert. I actually

really envy like true extroverts who thrive off of like social and like really like find energy in that for me It's just exhausting but we do it I do it because I have to and I do enjoy it in the moment Obviously, otherwise I wouldn't be doing this and I definitely wouldn't be doing this podcast so This local brand awareness that we gain Helps us build up the credibility the clout

the recognition that we need to start gaining national reach. And so by national reach, mean, I'm going to use my just me as the example here. So I'm in Vancouver, Canada. I am a local celebrity. You know, I'm to claim the title for myself, but people have called me that in the past, too. So that's how I am. And having this stature in my local community has enabled me to pick up national clients.

I can fly to Calgary or Toronto, some of these other cities, and I'm always going to know someone at those events. So my reach becomes so much, so much more because now I'm not just like a local celebrity, but I have the authority that I need in my local backyard to now be respected like across the nation. And then because I'm kind of like, you know, a Canadian personal brand, I have credibility recognition in the space.

Katrina Owens (23:43.907)
That is then what allows me to be an international authority. Because now I have what I need foundationally to go to events in Florida or New York and say, I have all this credibility back in Canada. I have all of this recognition and validation back in Vancouver. That's what makes it so easy for people like in an international setting to be like, yes, Katrina, we trust you to be on this stage. Or yes, we must feature you in this publication because you're a worldwide babe.

Worldwide babe, that just came out. Worldwide boss babe, I guess is probably a better term. So that's what I mean when I show you this trajectory of like why you need the local to build the national to build the international. And they each do different things. Local brand awareness, national reach, international authority. So if that's a framework you want to know a little bit more about, really recommend when the summit launches,

to sign up and watch my presentation on that because it's a good one. So why should you care about building an international personal brand? Well, for one thing, security and stability. You know, we just went through an election season here in Canada for months. People have been talking about like how shitty the economy is, know, buying powers low amongst Canadians, blah, blah.

fear-mongering, that whole thing. A lot of that stuff I actually don't think is true. I I've been having a great time in my business. I know that's not the case for everyone else, but, or I shouldn't say that. I know that's not the case for everybody, but this is why building an international personal brand is so important, right? You must go more broad. So if you do have recognition and awareness and authority in other countries,

You don't have to rely so heavily on the local market for being the only traffic driver to your business. For me, my audience is about 50 % Canadian, 30 % American, and 20 % other. And by other, mean Europe, Australia, Asia, Mexico. And that's been really powerful for me because I can withstand shifts in the Canadian market a bit easier.

Katrina Owens (26:07.469)
I also charge in US dollars, which is something people love to freak out about on threads. But here's the thing. If you are building an international personal brand and you are a service provider that serves clients across the globe, it is in your best interest to charge in USD because USD is recognized as this international currency, whether you like it or not.

I mean, I've traveled quite a bit in my life. I know you can go to Vietnam and you can pay in Dong or you can pay in USD. Go to Mexico, pay in peso, you pay in USD. So for us to be so up on a high horse and say, I am a Canadian service provider, so I'm going to charge in Canadian dollars, you do not need to be a martyr to the local economy. Yes, for...

some clients once in a while, if they ask if it's going to get a deal across the line, I have in the past changed my pricing to reflect a Canadian client versus American. This doesn't mean the Canadian client is getting a deal, by the way. It means that I will charge them in Canadian dollars, but I'm going to charge them in a rate that most accurately reflects what I would receive

what I would receive if they were paying in US dollars. So it's not like I'm like, sure, you can either pay $5,000 or 5,000. It's not like I'm saying, sure, you can pay $5,000 Canadian or $5,000 USD. Absolutely not. Because my pricing isn't that fucking arbitrary guys and yours shouldn't be either.

If a Canadian client comes to me and is like, I pay in Canadian dollars? I will do that conversion and then they can be charged in Canadian dollars so they're not seeing that super high conversion fee that credit cards do. That's the point of that. It's not like I'm giving them a deal because I have all of my pricing set where I know what my profit margins are and I know what I need to be able to run a profitable business.

Katrina Owens (28:24.301)
That's the thing that I think a lot of people miss and I see that on threads. I see business owners that will actually say, well, you I just charged $5,000 like, you pay in whatever currency you are in. That's not a good business model. It is not. Yeah. The only time I will not charge or I will not allow clients to kind of negotiate on the price or like the currency I should say is when it comes to group programs.

Because when you are doing a high volume of transactions, I don't have time to set up multiple sales pages, multiple shopping carts, sending different links to people. As a business owner, especially if you are a service provider, there are things you are going to have to pay for in USD.

I pay pretty much every single software, know, my software subscription fees as a business owner, about $1,200 a month. And most of that is in us dollars. So knowing that that's how I create the expenses and ex and track my expenses and know how much I need to make to be able to cover these things. Me also traveling to a lot of events in the States. I.

have to pay for flights. I have to pay for hotels, my food. These are all things that I'm charged in the local currency for. So obviously I'm going to make the choice that's in the best interest of my business. And that's something that I see a lot of on threads right now. And I let it kind of get to me, especially when all of the news around tariffs was very new. I actually had to start like, you know, clicking not interested on a lot of posts because I was like, okay, this just is not.

You know, people are being very vocal about how service providers, Canadian service providers should run their business and I just don't agree with that. And maybe you're listening to this and you also don't agree with me and that's totally fine. But you're probably not building an international personal brand because if you are, I would stand by the fact that you want to be recognized as a global figure.

Katrina Owens (30:35.351)
And it's really important to charge in what is recognized as a global currency, not just because sure, you get to reap the rewards of having a little bit of an extra incentive for you every time you make a sale, but, not to hate on my American friends here, because I have a lot of them. Unfortunately, Americans, Europeans, all of these other business owners in different countries, they're not always super savvy on what the exchange rate is.

So it's easier to just tell them what it is in their local currency. As Canadians, we are hyper fixated on what the currency exchange rate is, but it's not the other way around. Americans, for the most part, aren't tracking like, okay, this is how much the Canadian dollar is worth right now. I mean, some of them are that do cross-border shopping, but most of them aren't, not in the way that Canadians are obsessively doing this with the US markets.

So it's in your best interest to just show them what it is going to be. And by them, I mean Americans. It's best to just show your American audience what that rate is going to be in their local currency and they will happily pay it. And if you are American here, one thing I want to say is start coming to more events in Canada because you are going to benefit from the exchange rate. And that's something I've actually like seen a lot is because I talk about building an international personal brand,

So often Americans are like, okay, but like you're telling Canadians how to build an international personal brand by coming to the States. But Americans are like, to me, that's not building an international personal brand. And that's fine. I hear you, but you should sure as hell be coming up to Canada for one of our events. I am planning to host a couple in the next year. I actually, on one of my calls today, one of

A very good friend of mine that's also in the event space, she runs amazing events in Florida of all places. And so her and I were kind of catching up and we workshopped really quickly. This is the benefit of having a circle of entrepreneur friends who are doing the same thing that you're doing and doing it a little bit better than you right now. I really look up to her. It's Taylor from the Power Table Live by the way, because I know she listens to so shout out Taylor.

Katrina Owens (32:59.843)
So inspired by our conversation earlier and we workshopped a little strategy for not one, but two events that I'm going to host in the next year. And I really hope that some of my American audience starts to come up to Vancouver, which is just a gorgeous place to visit, honestly. But your dollar is also going to go very far because you know, I'm assuming things won't change that drastically, not between now and then, but.

You know, your flights to Canada, your hotels, all of the food. It's pretty economical for you to come up here and start building your personal brand up here. And for those of you that live on like the East coast of the United States and Canada, Europe is so close to you too. I'm so jealous of that, by the way. It's a fucking mission to get to Europe from Vancouver, but start looking for events overseas and don't get intimidated by it. Think of that as your next level.

Like what does that say to your audience? What does that even say to like your inner child or the person inside of you that didn't ever dream that big? That you're traveling to countries far and wide to grow your business. What an amazing concept. And once I really started to like settle into that, I was like, yes, that is why I'm going to commit.

to traveling and investing because I don't want you to think that I have like an unlimited travel fund. I do not. My travel is funded by my business right now. And I look at my travel as a business expense. And this isn't to say I'm like, you know, one of those influencers that are like, take it a line of credit to like fund your luxury travel. No. Back in the fall, I did a program through the Canadian government, but

It was hosted by the Greater Vancouver Board of Trade called the Trade Accelerator Program. So in that program, I actually had to write a business plan on how to formally export my business to another country. So we all had to pick one. I picked the United States. And then I actually got really specific. I picked three places in the United States. And this is going to sound so crazy saying it out loud in this forum right now. But I chose California, New York, and Florida.

Katrina Owens (35:19.535)
Because those were the three places that I felt like my ideal client lived. And isn't it so funny right now, I am speaking at an event in Orlando, Florida in June. I had traveled to Orlando, Florida a few months ago for another event. And now I have like this amazing Florida audience. I'm going to New York in June, as well as August. And have a, obviously if you listen to the podcast, you'll know I'm speaking at a big event in New York city in August.

And California still remains a bit untapped, but I'm sure there's something in there coming because this business plan basically acted as like a manifestation. If you can believe it, I guess maybe that's what business plans are for, but it was through the work that I did in the trade accelerator program that helped me realize it is actually a sound business investment to invest in travel for your business, as long as you do it strategically. So it's not like I'm just like, I'm going to go to like.

insert random city here and call it a business expense. No, no, no. When I travel, I am always looking for local networking events to go to. I'm always shooting content. So yesterday morning, I hired a local content creator to shoot some reels for me in this location that are going to be stunning, gorgeous, so engaging, and obviously a great way to continue to build my international personal brand. And I'm always using

the authority I have back home to fuel the authority that I have here. Last week, my girlfriend and I, we woke up early and went for a hike. We hiked Diamond Head, which is this volcano here on Oahu. And as we were walking, walking, hiking, it was not like a casual stroll, it was a full hike. But as we hiking, we started talking to this man that was kind of at the same pace as us and he was asking,

us, what we do for work. And I told him what I do. said, Hey, I'm a personal branding and public relations consultant. I help people get on stage, get featured in the media, podcasts, et cetera. And he's like, I'm a real estate coach. And I was like, Holy shit. And his ideal client is very similar to mine.

Katrina Owens (37:40.429)
And so that right there is an amazing connection, right? And then you, you know, you share contact information, you keep in touch. So it doesn't always have to be planned. It doesn't have to be like intentionally going to events. Sometimes it's just chatting up the person next to you on the airplane or waiting in line for the elevator. did that yesterday too. So it's always just staying open to the possibilities of growing your personal brand and business.

But I always try to do all three things, know, staying open and like being a bit flexible with what the universe gives you is all, is one of those things. But obviously going to events where you can intentionally put yourself in the room with other business owners is crucial. And then always film the content. When you are traveling and you are an international personal brand, you must shoot the content. Show your audience that you're an international personal brand, right? So.

I hope in telling you all of this, I know this was like a stream of consciousness basically, but I was just feeling so inspired because as this trip wraps up and as I start to book travel for the next couple months, which is crazy, over the next couple months, I will continue to travel quite excessively. I'm going, obviously I told you to Orlando and New York, going to Nashville, I'm going to New York again.

Whistler. And those are just the things I know of right now. Because you never know what happens last minute, right? I mean, this Hawaii trip happened pretty quickly. But you can create this for yourself too. I'm willing to bet that the best ideas that you have for your business, the most creativity, the most clarity doesn't happen to you when you're sitting at your desk. It happens when you're coming from a place of joy, when you're relaxed, when you're grounded.

when you are just soaking in all of the amazing things that you've been able to create for yourself so far. So if that's interesting to you, if building an international personal brand is the thing that you're putting on your vision board and you see me doing this and you're like, yes, I am inspired, then you are ready. You are ready to take one small step towards that. And maybe that one small step is joining my fame ready entrepreneur program.

Katrina Owens (40:08.385)
In this program, this 12 month group coaching container and community, I drop weekly speaking engagements, media features, podcast interviews from all across the globe. I do not discriminate because in this program right now, there are women from Canada, the United States, Europe. There are women from across the globe in the Fame Ready program. So I'm constantly dropping like, here's an opportunity in New York. Here's one in Florida.

Here's an international podcast opportunity. I do not discriminate on location. So if you're looking for the place to start finding the confidence and just finding the opportunities, then the fame ready entrepreneur program is for you. So I'd love to see you in there. You can head on over to the show notes to jump in at any single time. I'm always accepting new clients into that program and you get to stay in it for an entire year. So, you know, if you're listening to this and you join in June or you join in September, you're going to be in it.

all the way till next September. That's pretty fucking cool, right? You have my support for an entire year, as well as support from guest experts from across the globe as well. And it's just such a great way to start to really form that international personal brand and your fame ready inner circle. Because like I said, there's women from across the globe in the community too. So you never know your next client or collaborator could also be in there. So if that sounds cool to you, head to the show notes to jump inside. I really hope you liked this episode.

I never know, like, do you like more structure? Do you like when I'm more free flowing and unhinged? Do you like vacation, Katrina? Send me a DM at Katrina Owens PR to tell me like what you like, because I want to make sure that I'm creating this content for you. This podcast is not for me. This podcast is for you. So I want to make sure you're getting the most out of it. So make sure that you subscribe, rate and review this podcast everywhere you listen to podcasts. Follow me on Instagram at Katrina Owens PR.

Follow Kayo, your brand on Instagram, and I will see you all next week from Vancouver. Toodles. Bye.