KO Your Brand

Katrina Owens (00:00.874)
Okay, Heather, you can cut this part out after I give you this short little tidbit. You're gonna feel like you're having Groundhog Day because you're gonna be like, didn't she already record this episode? But I changed the name. Like instead of the Fame Ready Entrepreneur community, I changed it to the Fame Ready Entrepreneur program to make it feel a bit more structured. So this is technically a re-record. So anyways, just wanted to say that. Okay, let's do that. So now.

Katrina Owens (00:32.968)
Welcome back to another episode of KO Your Brand, pulling punches, micro episodes to give you short, actionable takeaways. And honestly, this takeaway is probably the most important one I'm ever going to share. So please stick with me, keep your ears open and get ready to learn how you can start to use public relations to transform your personal brand to feel famous for your work. So,

Today, drum roll please.

Hopefully that didn't sound horrific coming through the microphone. That was my drum roll sound effect, by the way. I'm so excited to share that the Fame Ready Entrepreneur Program is officially open. We, at the time of this recording, have 15 members already inside. The founding members are clients of mine that have come through previous programs or people in my community that have been really eager to learn how to use PR to grow their personal brand.

And now registration is finally open to the general public on an ongoing basis. So this episode is going to give you a quick little insight into what this program is and if it's the right choice for you. So listen up if growing your personal brand is one of the things you have on your bingo card for 2025. So what is the Fame Ready Entrepreneur program? Well, it is my year long group coaching container and community.

that is going to give you all of the resources you need to grow your personal brand using public relations. So you will not ever, ever, ever have to hire a PR agency or a publicist, I mean, unless you want to, but with the knowledge, the insights and the takeaways that I'll be giving you in this program, you won't ever have to. So every single week, I'll be doing a weekly hot seat coaching call. So if you're in the program and you're looking to

Katrina Owens (02:34.582)
get some feedback on a pitch or maybe you found an opportunity or maybe it's one of the opportunities I share in the program. More on that in a sec. And you're like, how do I pitch to this? What's my angle? What's the process? Any question you have that pertains to growing your personal brand or using PR to do it, you can come on these weekly coaching calls and get my live advice on how to do that, which is pretty cool.

No one really gives access to me like that anymore. But for my community coaching members, that's what you're gonna get. So that's awesome. So in addition to that, I slightly teased this earlier. I'm also going to be sharing all of the podcast opportunities, media features, event opportunities that I come across or that get sent to me, because I get a lot of them sent directly to me. I'm gonna be sharing them all inside the community.

So there will be an on or there is there's an online platform where you basically make a profile. This is where you get access to the coaching calls with me. But this is where you also get to have access to what I'm calling booked and busy. So you're going to see all of the opportunities that are open for you right now. So.

Podcasts, speaking gigs, media features. If that's something that you want more of and you don't know where to find those opportunities, there's going to be a ton of trainings inside the program so you can watch the trainings and do all of that. But you can also just have really easy access to all of the application forms or ops that come across my desk.

It's so funny because for me, like I receive this stuff so frequently. And if I don't have a one-on-one client at the time that like fits the bill of exactly what, this group or event or host might be looking for, I just have to decline, which feels like such a wasted opportunity. Now I don't have to decline. I just get to post it in my group and you can all have access to it. So super, super cool.

Katrina Owens (04:46.232)
Thirdly, I'm going to be sharing, thirdly, I'm going to be having monthly expert trainings. So these are guest experts from my community, they're media experts, they might be event hosts. I already have got a speaking coach booked, a sales expert that's gonna help you really ensure that your content converts and that you can actually make sales from all the personal branding efforts that you do.

I'm going to be bringing in experts that can really help you grow your personal brands. You can also learn from them because, you know, I'm a wealth of knowledge and education, but it doesn't just stop with me. There's so many other people that can offer you insights. So I'm curating a very, very special list of people that will be coming into the community on a monthly basis to give you even more insights. And then in addition to that, we will also have the visibility vault.

The visibility vault will include all of the trainings and resources I've ever created so you can have them for free. So for example, Five Weeks Still Famous, which is my public relations intro course that is no longer offered, that whole course actually lives inside the program. So you can consistently review those trainings, learn how to do your own PR, and you can go back to that content again and again.

I also have a couple other resources like the Pitch Kit, Podcast Prep Guide, some other things that are going to help you make the most of the PR opportunities you secure as well. So, so much value. Literally, this community and program is designed to be the hub for your media opportunities. This is where I really want you to feel like you have everything you need to start.

becoming the authority that you really know that you are, right?

Katrina Owens (06:57.332)
And so just before we wrap up, I just want to answer a couple frequently asked questions that I was getting when I was selling this program behind the scenes. So the first one someone had asked me is, is there social media support included? So this is someone who has a personal brand and is wanting to really feel confident in their social media. And my answer is yes, that's such an important part of your personal brand.

So you can even pop onto the Hot Seat coaching calls and I'll be able to audit your social media profiles, provide you some insights on your content. If I think your profiles are optimized, all of that, I'll be able to give you insight on that. Plus I have social media experts that are going to be continuously popping into the program as well. So I'm actually gonna bring in a threads expert this summer. So if you're wanting to really grow your personal brand on threads,

I mean, I'm a big believer in threads. It's where I've secured a ton of speaking opportunities. Honestly, I would not be speaking at so many events this summer if it wasn't for threads. I'm gonna bring in an expert who's actually going to dive deeper into how to create really compelling content for your personal brand on that platform. So social media support is such a big part of growing a fame ready personal brand, right? So that's why I...

will have so many resources for you to be able to work on that element if that's where you're at right now. So obviously, when it comes to growing a press ready or fame ready personal brand, having a strong social media presence is such a big part of that. So if that's where you're at right now and you're like, Katrina, I'm not even sure I'm ready for public relations yet. It's okay. Join the program and I'm going to help get you ready.

We'll start with your social media. I'll make sure you have everything you need to really grow that presence so you can be ready for bigger and bigger opportunities. The second FAQ I just want to answer here is I guess not really an FAQ. Let's call it an objection. It is a sales objection. So someone had said to me, quote unquote, I don't need more coaching.

Katrina Owens (09:18.174)
And yeah, I mean, I've said that a lot too. This isn't like, hey, go get your funnels right. Here's what you need to do to grow your business. This is not business coaching. This is very specific public relations and personal branding support. So yeah, there's hot seat coaching with me. You have the ability to pick my brain and gain support from me, but

This is not the same as investing in like a high level coach. If you want that, you're a better fit for my one-on-one program. The coaching goes hand in hand with the access I'm providing you. So I think I'd mentioned this on a previous episode. When you pay a PR agency or a publicist to do your own PR for you, you're really paying them for access to the relationships that they have. This is a similar concept, but way better for you.

you are paying for access to the opportunities that I am providing within the community. So you get access, but then you also have support from me because most people cannot just start applying or pitching themselves opportunities without knowing how to do it. There's a proper way to pitch, an authentic way to build relationships, and that really is the method of public relations that I believe in, and it's why my clients see such amazing results.

So that's kind of the point of the program and that's why it's a program, right? It's not just coaching, it's not just access, it's everything hand in hand. And finally, one of the things I just want to mention before I go, this is the type of program and community that you really want to join if you're looking to expand your network and meet more like-minded business owners. For myself, every time I've joined a container like this, I've always picked up

at least one new client. And that's really what my hope is for all of you. It's what I'm calling the Fame Ready Inner Circle. You're going to be able to network and communicate and build relationships with all of the wonderful women that are inside the program too. A lot of them are so successful in their own right. They're speakers, they have their own podcasts, they run their own events.

Katrina Owens (11:36.726)
So it's not like you just have access to me and experts and opportunities, but I'm also providing you a way to network with all of the high quality people that are in my energy field, which is top tier by the way. So with that registration is now open. You can join at any time and once you join you're in for an entire year. And the reason why is because public relations does take time.

I'm not convinced someone could join for a month, see the results, get all the education that they need and then leave. So this program is for people that are committed to building their personal brand using PR. You have the discipline, you want to be held accountable. That is why I, if you join, you join for 12 months. You do not get to join for like one month or three or six. It's the full year because I want you to see just how much

You can change your life in just 12 months. It's totally possible. I do it for myself time and time again, every single year. My personal brand looks completely different. I hate this fricking word, but I quantum leap to next levels, you know, every single year. It's crazy. So I want that for you. And that's what this container is all about. It is for the high performers, the people that want more for themselves, the people that want to feel so...

freaking famous for the work that they do. This program is for you. So head to the show notes to jump in, get all the details. And if you have any questions about the program, please feel free to just pop me a DM over on Instagram at Katrina Owens PR. Or if you found me via LinkedIn, because I know a lot of you are doing that too, feel free to DM me over there. It's at Katrina Owens. OK, you guys, I cannot wait to see you inside the Fame Ready Entrepreneur program. This is going.

to change your life, I promise. If you have any questions, please feel free to reach out in the meantime. Otherwise, I will see you next week.