KO Your Brand

Katrina Owens (00:00.936)
What is up guys? Welcome back to another episode of KO Your Brand, the podcast for fame ready entrepreneurs. I'm your host Katrina Owens, top personal branding and public relations expert. And I'm so sorry if you can hear this like noise in the background. It's Dexter, my French bulldog. He's chewing his bone and.

It's either like he chews his bone or he barks. So like, okay. And like, here's the thing. Hopefully this isn't gonna be too bad. Yikes, cause I think this episode is gonna be really good content wise. So hopefully the audio isn't too crazy. How about you chew your bone over here away from the microphone. Okay. That might be a bit.

better for our audio. And now you guys on YouTube can still kind of see him in the corner. I have to be kind to Dexter today and give him a little bit of leeway because I'm going on vacation tonight. Going to Hawaii. And he always gets really sad when I'm gone. So I'm feeling like

I want to just let him chew his bone in the podcast studio while I'm recording, just like give the man what he wants because he's about to be like a bit sad for the next week. So sorry, Dex. I love you. It's actually the hardest part about traveling and I'm so blessed that I get to travel so much for my job and for my life, but it's hard. He's not really like a travel dog. mean, um,

There's lots of rules about bringing French Bulldogs on airplanes and I just don't even really want to like go down that road with him because I think it would make the travel experience much more stressful for me, which it already usually is. So, but I do try to bring him whenever I'm doing something locally, I do try to bring him if my schedule is going to allow for it. So, my gosh, I'm really hoping he is going to town on this bone.

Katrina Owens (02:14.168)
Like he is giving it all he got. So I really hope that that is not coming through on this mic right now.

Katrina Owens (02:24.15)
Okay, quick little sip of the morning coffee. so let's get into today's episode, which is going to be all about speaking gigs. This is like one of the most highly anticipated episodes, I swear, because most clients come to me, actually I say most, a lot of clients come to me because they want to start doing more speaking. And like I mentioned in my previous episode, securing speaking opportunities isn't really something that a traditional

public relations agency can really do for you. Publicists are probably a little bit more capable, they're hard to find because a lot of speaking gigs are actually secured through relationships these days. So it's really to the benefit of the business owner, the personal brand to hold the relationships with event coordinators and all of that. that's what...

I'm gonna tell you all about today, the ins and outs and the how. So let's get settled in. Me, that was me, but mostly a cue for me to get settled in. I'm doing this while I'm like having my morning coffee. So bear with me a little bit because I usually try to finish my coffee before this, but we're just on a tight schedule today and that's fine. It's got Dexter's stress chewing his bone. Okay.

So one of the things I really want to make clear before we dive too far into this episode is that when I talk about securing speaking gigs, especially in the context of this episode, I'm talking about how to secure speaking gigs, using them as a marketing tactic for your business. This is not an episode that's dedicated to telling you how to build a career as a keynote speaker. So

When I work with personal brands, speaking really is something that we use to build brand awareness and to build brand authority. And it's a tool, but it's not the only goal. When I think about myself and my own career, being a top keynote speaker, a highly paid keynote speaker is one of those long standing goals for myself, but it's not the only goal. Obviously growing this podcast is one of those two.

Katrina Owens (04:49.256)
and just being able to invest in different businesses and be a media personality. All of those things kind of go hand in hand for me. So I really want to make that clear because I see a lot of chatter on threads right now about people that are pissed off about not finding paid speaking gigs or events not paying them or having a budget for speakers. And honestly,

you can still get paid when you're using speaking as a marketing tactic. But if you're expecting to always get paid or if you're like just starting out and maybe you've done some professional speaking courses and you feel like even though you don't have a ton of actual event speaking experience, you feel like you should be getting paid, your goal is different. Clearly, your goal is to be a paid speaker and that requires it.

totally different approach. And honestly, the events that you speak at are going to be quite different than what a lot of the events entrepreneurs are speaking at. So we'll get into more of that. But I just want to preface that because like, ooh, there are like hot topics on threads. And a lot of the time, you know, when we're pissed off about things, and we are venting, we actually just, unfortunately, don't know enough on the subject to make educated threads, I suppose, make educated comments. And that's

That's what I see a lot when it comes to speaking. So first, let's talk a little bit more about speaking as a marketing tactic, just so you can be really, really clear on what that actually looks like for you. And I'll compare and contrast it with building a career as a keynote speaker, just so we're all on the same page and super, super clear about our journey together today.

Katrina Owens (06:59.054)
I can usually see like a sidebar Heather that like tells me like my audio levels and all of that. And I can't see it right now. So we're just gonna assume that this is gonna be perfect and fine. So fingers crossed. Okay, so getting right into it. So let's talk about the goals first. So when you...

Now what Dexter? No, no, just go back to chewing your bone, please. Oh my fucking God. No, Dexter, are going to have to leave if you keep. Where's your bone? Where'd it go? Did you drop it? No, it's right there. Okay, there's your bone.

Katrina Owens (07:47.52)
my God. Okay, so.

My clients all use speaking as a marketing tactic for the most part. So this means when we use speaking, it's to drive leads to our business. It's to grow our audience. It's to build our brand authority so we can charge more for our service offering because we're seen as an expert. That's the goal. When you are a paid keynote speaker, the goal is to be a paid keynote speaker.

You might have a book, you might have high ticket coaching programs. A lot of people don't. You're just there to do your job as a speaker. You go home. Some of my clients that are in this space don't have these kind of extra upsells. And I would say that that's pretty typical for like your general like inspirational motivational speaker, right? Like that's the job. That's what you're getting paid for.

And that means that the audience is different too. So when you're talking to an audience and you're speaking because you're trying to use that event as a marketing tactic, I'm just really concerned that we're gonna be able to hear him fucking chewing his bone on this audio.

Okay, this is such a good episode, but like Dexter's so distracting today. Okay, let me start that thought over again. When you are using speaking as a marketing tactic, so that event is to help grow your business and grow your audience, you need to make sure that you are speaking to an audience of ideal clients.

Katrina Owens (09:40.916)
That's what's going to make that talk really effective and honestly worth your time, especially if you're doing it for free. The caveat to this is if you're just starting out and you like maybe haven't ever spoken in front of an audience before, I still think like gaining that experience and saying yes to opportunities when they do come across your desk is super important. So I would really recommend saying yes in the beginning, even if you feel like

An event may not totally be your ideal audience. There's so much work that goes into building your presentation and practicing and all of that. So I would take the opportunities as they come to you, at least in the beginning. When you are speaking as a career keynote speaker, your audience can vary. It'll be like a corporate audience or it might be

you might be there speaking at least like internally. Your goal is to appeal to the other event coordinators in the room. And that's because as a keynote speaker, you want to make sure that every single talk you do leads to more and more events. There's this book called The Referable Speaker, and that really is the point of that book telling you how you can build a business speaking. Okay, thanks, sir.

Katrina Owens (11:10.125)
Okay.

Katrina Owens (11:15.726)
Thanks.

You're killing me, babe.

Okay, let's start that over again. When you're building a career as a paid keynote speaker,

Katrina Owens (11:41.73)
When you're building a career as a paid keynote speaker, you are speaking, although this might not seem totally obvious to the whole audience. The reality is you're speaking to the event coordinators in the room. There's a book called The Referable Speaker, and I really recommend reading that book if this is something you want to learn more about doing.

But essentially, that book tells you how every single presentation you give should be resulting in more and more opportunities for you to speak. So that means you really need to appeal to the event coordinators in the room, conference curators, speaker bureaus, anyone that will be able to connect you to more speaking opportunities. And like I mentioned before,

you're not selling like any other product, right? You're there to just sell you as a speaker. So that's why the goal is so different. When I speak, it's always to an audience of my ideal client, knowing that I'll be able to convert that audience into clients, which is very cool and very powerful. I made a lot of money doing that. And then the third difference is content. So when you are using speaking as a marketing tactic,

There's this delicate balance of teaching, inspiring, and selling. So I am on my journey to nailing this. I've done this successfully before. Obviously, if you've listened to the episode all about my event, I told you how I made a boatload of money from being able to take my audience on a journey and eventually sell them into my program at the end.

That is typically what you want to do when you're using speaking as marketing tactic. You want to be able to be equal parts inspiring, educating, and selling. Because obviously at the end of the day, making that speaking gig and all of the hours you spent preparing and practicing, and if you spent money on traveling that wasn't covered all of that, that's...

Katrina Owens (13:54.598)
that sales moment that you're gonna have in the presentation, you really need to be able to nail that to make sure you have ROI from that event. that's on the speaking as a marketing tactic side. And then when it comes to the content as a career keynote speaker, you have like signature talks that are inspirational. So your whole kind of motive is to be inspiring and motivating. You want people to leave like feeling something

That is what the content does. That is the ultimate goal. Maybe you bring somebody to tears. Maybe, I don't know, you move the audience in some way and inspire them to do something in their own lives. I'm thinking about some of the keynote speakers that I know. They talk about like wealth building or joy, finding happiness, that sort of thing.

So that's really the type of content that you're focused on when you are building a career as a paid keynote speaker. So hopefully now you can really see the difference between the two. think it's important to just make the differentiation because it really, the goals, well, the goals, the audience and the content are all different. So the next time you want to complain about like an event,

not having the budget to pay you, would just encourage you to really understand. Are you using speaking as a marketing tactic to grow your business or are you trying to grow a career as a paid keynote speaker? Two different things. So now I want to really get into like the tactics on how to use the tactic. I want to get into the tactics on how to use speaking as a tool.

for marketing your business. So most people wonder where to start. And you're gonna be surprised at this because you think I'm gonna tell you to like start small, start at small events and I'm gonna get there. Yes, that's one of the places. But before you even do that, I want you to start with podcasting.

Katrina Owens (16:12.11)
Text her. Can you like let me do this please?

Katrina Owens (16:22.55)
my god.

Katrina Owens (16:32.952)
Text art? No. Okay.

Katrina Owens (16:48.994)
Sex, what do you want to

Katrina Owens (16:56.502)
Come here. Come here. You want the balloon or do want to sit with me?

Katrina Owens (17:14.158)
Sexting. Heather, I'm so sorry that this is what you're sitting through right now. This is like, a bit painful.

Come here. Just sit. Okay. There you go.

Katrina Owens (17:32.12)
So when you're starting out, want you to start with podcasting because it's pretty low stakes. And what podcasting allows you to do is start to really understand how you like to talk about your expertise. And it gives you the ability to respond to questions in like a very like live and like in the moment format, which is challenging if you've never done it before. And if you're not used to answering questions about your work and your expertise.

Podcasting is what's really going to help you cultivate that skill and feel confident in talking about your work. A lot of the hot takes or perspectives that I have on public relations, I've been able to like formulate how I talk about them because I've done so many podcast recordings. And by that, mean going on other people's podcasts, not starting your own by the way. That's gonna be content for a different episode.

when you start going on other people's podcasts, it really starts to build your confidence. So that's why I tell all of my clients who want to start speaking to start guesting on podcasts first, because it really is such a powerful tool. Sometimes people kind of scoff at that. But honestly, I think you got to put your ego aside and start from the bottom and

I mean, podcasting is a great tool for growing your business as well. So it's not like you're going to be doing all of this work for nothing. You will have the opportunity to also grow your business by appearing on podcasts. And in turn, you're growing your experience as a speaker. So second to that, once you've started to like really get confident podcasting, speaking, I...

Just as an aside, I love to tell people who are growing a personal brand, like try to guest on a podcast like every single month. I'm not saying that like they're going to be released every single month because it usually work that way. People have their own schedules. But if you really want to maintain brand growth and broaden your network and always have new content to share,

Katrina Owens (19:48.886)
I highly, highly recommend like, you know, make the mental note to yourself. Like my goal is to always like do one podcast recording per month. And then that just allows you to always refine your speaking and stay on top of your own content. Right. So second to that, if you want to start speaking on more stages, you first must go to the places where the stages are. So if you're not already attending events,

That's going to be my next support to you because a lot of people will like sit behind their computer screens wondering why they're not securing any speaking opportunities. And that's quite literally why they're not. Because people haven't had the opportunity to experience your energy in person. They don't know like how you speak, how you sound, how powerful your presence really is. So you need to give people the opportunity to experience that.

And how you do that is by starting to just humbly attend events, okay? We do not always need to be speaking at them to be able to make an impact on our business. So I'd really encourage you if you're looking at your calendar and feeling like, it's been a while since I put on real pants and met some new people on my network, I would really, really encourage you to do that, regardless if you actually want to get on the stage or not. That's going to be your next step.

to growing your personal brand. And second, guess thirdly, creating your own venues. So this is a very powerful thing. And by this, I'm not telling all of you to just go out there and host your own event right now. It can also be an online event, right? A webinar, a master class, something that you open up to your online audience to attend.

That is such a powerful way to create your presentation and then actually practice doing it to a live audience that probably has a bit lower stakes than doing it in front of real people in real time. I mean, even if you didn't want to do the webinar live, you can record yourself doing it and share it afterwards. So if you have never done like a full length

Katrina Owens (22:10.702)
presentation, even if it's only 20 minutes or 30 minutes, I would highly recommend creating it. And then either record yourself doing it and let people opt into that, like by giving you their email, or invite people to experience it live. That's going to be a really nice way for you to build up your confidence to practice the flow of the presentation and all of that. Because that's the one thing that most people forget. Those people are like,

I want to start speaking. That's all I want to do. I'm so excited to like get on stage. And then we actually forget how much work goes into preparing for opportunities. And honestly, for me, the stakes just keep getting higher. Like the last I did a keynote in the fall and it was 60 minutes long, which is a very, long time to talk, but I did it.

And leading up to that presentation, I practice like the presentation one or two hours per day for like two weeks straight. So, you know, I'm putting a lot of time into practicing and refining. And now this summer I have bigger and bigger opportunities that I'm actually traveling for. The audience is bigger. I really want to make sure I convert the audience. So I'm actually investing in a speaking coach to take my skills to the next level. And that's not like a cheap expense, right?

So this quote always kind of comes to me, new levels, new devils, new levels, new things you got to invest in to really keep refining your skillset and showing up like the authority or the expert that you are. So that's where I would suggest that you start when you're first wanting to start speaking at more events. And then once you...

have some events secured or maybe you're running your own webinar to start. Like I suggested, there's one really important thing that's either going to, you know, skyrocket the success of your personal brand or like completely steamroll it. Please make sure the content that you're presenting on aligns with your personal brand because what you want is people to watch you speak, feel inspired, feel educated by the content that you're giving and then

Katrina Owens (24:33.664)
you want them to work with you. So there needs to be alignment between what you speak on and what your personal brand reflects. So people are getting a seamless experience between the two. So a great example of this would be if you were speaking at an in-person event and you're one of the speakers, say you pick up a bunch of followers because of people that were in the audience. It's very easy to like, okay, watch somebody speak.

feel inspired by what they said, follow them and then kind of forget as the event goes on or a couple days pass. So then if you start showing up on their feed talking about something completely different than what you presented on, they're going to be like, who the fuck is this person? Why am I even following them? Was that an accident? And then maybe they unfollow you or maybe they never buy from you. And there's no brand consistency. For me, my entire goal for you is to build

brand consistency because you want to be so well known or quote unquote famous for the work that you do. So you got to make sure that the experience of you on stage is similar to the experience of you online. So really, really important. Please don't forget to do this because this clarity and being anchored in your personal brand really is the magic.

formula behind being a successful speaker, right? Okay, so let's talk about something else. Take a quick sip of my coffee before it goes cold.

Katrina Owens (26:13.004)
And now if you're watching on YouTube, you'll see Dexter has finally like relaxed and he's actually like, so sweet sleeping on me. Okay.

Katrina Owens (26:26.776)
So something I'd love to talk about. When I teach public relations, there are three types of PR opportunities that I believe personal brands need to be securing on an ongoing basis to be successful. Speaking gigs, which is what we're talking about here today, podcasting, which we have just talked about, and media features. So by media features, I mean like features or like quotes in publications.

traditional media publications for the most part. So that could be like industry publications. That could be like traditional media, magazines, could be TV. But the purpose of those opportunities is so you can build that as seen in banner on your website and your media kit, which in turn boosts your credibility as a speaker. So by consistently securing these like

media features, you're showing your audience and potential audiences just how credible you are because you have this external validation to back it up. A great example of this is one of my clients goes on TV a couple times per month. She's a keynote speaker and that is really meant to continue to position her as an expert, as a media personality. And whether you're building a career as a paid keynote speaker or using speaking as a marketing tactic,

I do think traditional media is still really, really important to growing your personal brand because that is such a big piece of building your brand authority. So that's why I make my clients do all three. If you work with me one-on-one, you will be in, I was gonna say encouraged, but you're gonna be forced for the most part by me.

to do podcasting, speaking, and traditional media features. The three truly go hand in hand. So just wanted to mention that just because we are talking about speaking, we mentioned podcasts, so why not throw in the third, which is media features. So when you're really committed to growing your personal brand, that means that you're doing all three and you're seeing results come from all three because they really do all work together.

Katrina Owens (28:47.436)
We secure media features because we have authority as a personal brand. We know what our expertise is in so we can provide more concise and interesting commentary to journalists, to TV hosts, because we are so strong in our personal brand. And that comes from going on podcasts or doing speaking engagements, right? By talking out loud about our expertise, it makes us feel more confident in what we share.

They all go together. It's a full on ecosystem, which got to love. So one question I get asked all the time is when should I start charging for speaking engagements? So as a reminder, like, OK, if you're a paid keynote speaker and that's your career, that's good for you. This next section isn't quite for you because I'm assuming that you are charging

regardless of how much experience you have. If you are using speaking as a marketing tactic, ears on, you must listen to this because it's really important for you to know when to start charging to speak at events because that's still possible for you, right? You can still use speaking as a marketing tactic, but also have speaking be a revenue stream for your business. It is for mine. So there's no right answer for this.

What I advise clients on is make sure you have a couple free opportunities under your belt before you start telling event coordinators that you charge a speaker fee. And this just is because I want you to be able to have experience speaking because the worst thing that you could do is like,

charge for speaking and have never done it before and then like shit the bed on stage, not going to feel very good. So I really recommend having some experience doing free opportunities first. That way you know you have a great presentation, you feel confident in your work, and you have content of you speaking. It's going to be really hard to charge for your speaking expertise.

Katrina Owens (31:08.51)
if there aren't video or photos of you speaking at other events, right? You wouldn't hire a social media manager who couldn't show you like any examples of social media accounts that they manage. So same goes for being a speaker. You must have content and visuals that show just how powerful of a speaker you are. And that's actually one of the reasons why I think podcasting is a great kind of stepping stone because podcasting allows you to

practice speaking out loud, you gain a ton of experience, it's all recorded, there are sound clips, you can use the different clips of you speaking into a microphone on your social media, which just gives that visual cue that, hey, you're not new to this, you've done this before. So just something to keep in mind. So when you have some free opportunities under your belt,

The best way to gauge if you're ready to start charging is when does it start to feel like it's a chore for you? I'm give you an example from my own past. So there was an opportunity back in the fall that was sold to me as being like a massive opportunity for my business. I was under the impression that I was gonna be speaking to like a 200 person audience, my ideal client.

There's going to be a ton of media coverage. So I didn't actually even think twice about charging because I was like, I want to be a part of this regardless. Looks like there's a great opportunity for me to do this here. They're actually, I knew they didn't have a budget for speakers, but I said yes anyways, because that part didn't matter to me at the time. And then as time went on, I realized that this event really wasn't getting marketed.

that well. And I kind of thought to myself, okay, maybe this event has like a very strong email list or a way that they sell tickets behind the scenes. And that's why there's not a ton of like social media promo happening. And I just trusted them. And I continued to pour my heart and soul into practicing. I created a whole refreshed presentation I practiced

Katrina Owens (33:31.756)
two hours like every single day, like weeks leading up. Like I really wanted to make an impact because I knew I was getting in front of like a very large audience, most of whom would have not known who I was. And then a couple of days, like maybe like a week before the speaking gig, I get an email from the event organizer and it says,

Unfortunately, we haven't been able to sell as many tickets as we had hoped. Here's the final count, which was about 20 people. And I died. I read that email and died. I had a bit of a temper tantrum. I texted my mentor and vented.

And my mentor said something to me very, very wise. She said, well, I guess this is your sign that you should start charging for your speaking. And I was like, yeah, it's great point. Excellent point. Because had I been paid for that opportunity, even if it was like, you know, 500 bucks, I would have felt that there was like a bit of compensation for my time and my energy and my effort.

But because I was doing it for free and I had dumped all this time into it and there was only going to be 20 people there. was like, and I'm sure some of that was my ego, right? Like, because I had been sold a different dream. But at the end of the day, I knew that what I was going to deliver was worth much more than what the event was going to bring me. And actually, event

if I remember correctly. I I didn't pick up a single client from that event. And I made some great connections. So I shouldn't actually say that. There are some great people that I'd met through that that could possibly become a client or a great referral partner for me at some point. But yeah, that was a tough one for me. So now for me, I mean, I still like...

Katrina Owens (35:49.304)
total honesty hour here you guys, I still don't charge for every single speaking opportunity that I do. I really just assess because I know that I can get in front of an audience and sell. So if an event organizer doesn't have a budget, that's actually fine with me. If it's an audience full of my ideal client and if it's a big audience, like for me to do a free speaking gig these days,

I either need to have like a personal connection with the event coordinator and kind of looking at it as a bit of a favor to that person, or I need to know that I have something that I'm going to be selling that I can confidently sell people into, or the audience needs to be big enough that even making one sale from that big audience would make it worth my time. So just to give you some examples, back in March, I did a smaller speaking gig just locally here.

kind of like mastermind style. And that event I had strategically scheduled to be about two or three weeks before the event that I was hosting. And since it was local, I knew at the end of my presentation, I was gonna do a pitch for my own event because I knew that when I get in front of people, they were going to want to spend more time with me. So I ended up making, I wanna say like five or six ticket sales.

from that one talk. And that was really important to me because I was like, okay, I'm going to do this speaking gig. And then at the very end, I said, hey, if you want to learn more about what I do, you can come to my event and learn more and celebrate. Made ticket sales like literally on the spot. Like people scan the QR code, bought their ticket like in the moment, which was really, really cool. So that's one way of doing it. And that's what made that worth my time.

For some of these events that I'm speaking at over the summer, my travel expenses are covered, but some are paid and some aren't. And that's okay, but that's why I'm really working with a speaking coach on refining my presentation, making sure it's equal parts storytelling, educating, inspiring, but also selling because I know that I could have a $100,000 sales month.

Katrina Owens (38:13.044)
if I take advantage of these opportunities the right way. So that's the potential, right? The earning potential is so high when you are speaking at events from a place of strategy. So that's something I really, really encourage you all to do. And you know what's been really cool? Let me just take one more sip of my coffee here.

Katrina Owens (38:38.146)
What's been really cool is one of my one-on-one clients is really committed to building her own speaking career right now, which has been very fun for me to be a part of. So she's a one-on-one client of mine and she actually just secured her very first paid speaking opportunity, which is really, really exciting. So she's getting paid four figures plus all travel expenses covered, which is fucking sick, honestly. I'm so proud of her.

And what was the most interesting part of that experience was the event that hired her to speak. I actually didn't think that they would have as large of a budget as they do. And I had actually said that to her. was like, wow, like congratulations. Like I'm actually quite surprised I didn't think that that event, cause she had sent it to me. I had helped her work on her speaking application and all of that.

I gave her some guidance on what to charge based on her experience level and some things. And she went with her value and decided to state what she was going to charge. And the response that she got back was, yeah, we really believe in paying our speakers. So there you go. So that, guess I share that because I want you to know that it's OK to ask.

the line closed mouths don't get fed. Like if you don't ask for a speaker fee, if you don't ask to get paid, you probably won't. So it's always great. And why not like shoot for the stars? You can always negotiate after like the idea that, if I just give too high of a number, I'm going to lose the opportunity. Typically not true. Like if someone really sees value in the content and the presentation you'd be giving, they

they're going to be willing to negotiate. mean, one of my good friends is an event coordinator and she had actually told me about how she had done this recently to have a very high profile keynote speaker at her own event. It was someone she really wanted to have speak, but their keynote speaking fee was way out of her budget, but she was able to negotiate and ended up having the speaker at her event anyways, which I think is really beautiful. we all...

Katrina Owens (40:58.732)
We have a tendency to think like it's going to be a no. like, why would I even bother asking? Just ask, just ask. You never know what the answer is going to be. So with all of that, I hope you learned something today when it comes to building your own speaking career, whether you want to be a keynote speaker as a career or whether you really want to just get good at using the tool for a marketing tactic. I hope you were able to pick up some juicy tidbits from this episode.

I love talking about speaking gigs so much. I really love helping women build their careers as speakers too. So if that's something that interests you, you have one day left to jump into the Fame Ready Entrepreneur Program, which is my year long group coaching program and community that will enable you to have access to speaking opportunities. All of the ones that come across my desk and I'll say like,

At least once a week, I'm getting opportunities for virtual summits, in-person events across North America. So you're really going to want to join even if it's just to like have access and be able to see what opportunities are out there. You even get weekly coaching sessions with me. So these are group hot seat coaching. say you're working on an application for

a speaking gig or you want to know where to start or you need some more personalized advice on building your speaking career, you can jump onto one of the weekly calls. There's always one every single week. You can jump on and receive some live feedback from me. Also going to be bringing in guest experts on a monthly basis. I already have a speaking coach confirmed. So it's actually my speaking coach. She'll be coming into the program in August to tell you about how you can find your voice and be a more confident speaker.

So, you if you get the opportunities through me, she can help you really refine how you present yourself on stage and all of that. And I'm also going to be having some event coordinators too. One of my good friends hosts an amazing event in the United States. She already has the date secured for next year and I know she's going to be looking for some speakers to speak at that event. So this would be a great way to network with her. She also does virtual summits and all of that too. So.

Katrina Owens (43:20.204)
I hope you love this episode. Like I said, I love talking about speaking, which is such a funny thing to say. So if you love this episode and this content as much as I did, please rate and review this podcast everywhere you listen to podcasts. Please make sure you're subscribed. Please make sure to follow me at Katrina Owens PR on Instagram, follow the podcast at Koyer brand on Instagram, and I'll see you next week. Toodles.